Copywriter - Marketing - Remote

Overview

We’re looking for a skilled and conversion-driven Copywriter (Remote) to join the Marketing team at High Tide Inc., one of the largest cannabis and accessories companies in the world. With global brands like Daily High Club, Smoke Cartel, Grasscity, and Canna Cabana, we’re a leading e-commerce retailer in cannabis accessories and CBD.

This role is ideal for a writer with a strong background in D2C email marketing, who also has range — someone who can create scroll-worthy subject lines, persuasive in-email copy, and contribute to broader marketing touchpoints like SMS campaigns, paid ads, and landing pages. If you’ve written for multiple brands, tested and optimized messaging based on performance, and can pivot between voices easily, this role is for you.

What You’ll Do

• Write compelling, on-brand email marketing copy for multiple D2C brands.
• Develop and test subject lines, headers, and CTAs to increase open and click-through rates.
• Collaborate with the Email Marketing and Design teams to align visuals and messaging.
• Contribute to A/B testing strategy, learn from performance data, and apply insights to future sends.
• Adapt your writing style to suit different tones across wellness, lifestyle, and cannabis categories.
• (Bonus) Bring your copy skills to other marketing collateral such as paid ads, landing pages, SMS, pop-ups, or any other touchpoints that support the customer journey.
• (Bonus) Support longer-form content like articles, product guides, or blog-style content.
• (Bonus) Help document or refine tone-of-voice guidelines if needed.

What We’re Looking For

• 3+ years of experience in copywriting for D2C or e-commerce brands.
• A portfolio that highlights high-performing email campaigns (subject lines, body copy, CTAs).
• Experience managing copy for multiple brands at the same time.
• Comfortable with A/B testing principles and performance-focused writing.
• Excellent English writing skills with attention to clarity, tone, and persuasion.
• Responsive, collaborative, and able to handle quick turnarounds in a remote team.

Bonus Points For

• Familiarity with Klaviyo and Figma (not mandatory).
• Experience writing for SMS campaigns, paid social, display ads, or blog-style content.
• Knowledge of the cannabis, wellness, or lifestyle industries.

Why Join High Tide

• Shape the voice of globally recognized cannabis and CBD brands through powerful copy.
• Join a fast-paced, fully remote marketing team that values collaboration and creativity.
• Get visibility into brand, creative, and growth strategy across multiple markets.
• Write for brands that have a clear tone, engaged audiences, and room to grow.
• Make your mark at one of the largest cannabis & accessory companies in the world.

How To Apply

Please include the following with your application

• Your resume in English.
• Portfolio with at least 3 samples of email marketing copy (plus any ads or brand work, if applicable).
• (Optional) A/B test samples or results you’ve contributed to.

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world’s most powerful plant and is the second-largest cannabis retailer globally by store count. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail Canna Cabana is the largest cannabis retail chain in Canada, with 200 plus locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation Fastendr is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.
• E-commerce Platforms High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

To discover the full impact of High Tide, visit For investment performance, don’t miss the High Tide profile pages on SEDAR+ and EDGAR.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries
• Retail

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