Google Ads Management Specialist

Google Ads Management Specialist (Senior Performance Strategist) Digital Marketing Agency Full-time | Remote About the Role We are looking for a world-class Google Ads Specialist. Someone who lives and breathes paid acquisition and is comfortable managing complex accounts, high budgets, and demanding clients. You must be able to: architect advanced campaign structures optimize toward real business outcomes explain your strategy clearly to clients diagnose and fix technical tracking issues make confident decisions backed by data operate with senior-level ownership This is not a junior role. This is not a “set it and forget it” role. We are looking for a Google Ads genius. Someone who knows their craft at a very high level and can drive meaningful performance improvements. You will work mainly with e-commerce and professional service brands across North America. You will collaborate with our internal creative, CRO, SEO, and dev teams to produce full-funnel marketing results. Key Responsibilities Plan, build, and optimize advanced Google Ads campaigns (Search, Performance Max, Display, YouTube, remarketing, Shopping, Demand Gen). Develop smart bidding strategies based on business objectives, CAC targets, ROAS goals, and revenue metrics. Continuously test ad variations, keywords, landing pages, and audiences for measurable lift. Conversion Tracking & Technical Expertise Set up and troubleshoot conversions through Google Tag Manager, Google Analytics 4, Google Ads conversion tracking, and server-side tracking setups. Understand attribution models and how to interpret multi-touch data. Diagnose tracking mismatches or data anomalies with confidence. Work effectively with developers when technical support is needed. Client Management & Communication Be the expert in the room - able to explain complex concepts in a simple, confident, professional way. Present monthly performance reports with clarity, recommendations, and next steps. Translate data into actionable insights clients can understand and trust. Manage expectations, timelines, and strategic priorities with professionalism. Performance Analysis Monitor budgets, pacing, and forecasts across all accounts. Conduct deep audits to identify underperforming areas and growth opportunities. Understand how Google Ads integrates with the full marketing funnel (SEO, CRO, email, creative). Build and maintain dashboards for clear reporting and trend analysis. Work side-by-side with creative and dev teams to align ads, landing pages, and tracking. Collaborate with internal PMs to manage tasks, deliverables, and deadlines. Provide strategic recommendations to improve client results across all channels. Required Experience & Qualifications Must-Haves 3-5+ years managing Google Ads campaigns in a performance-driven environment. Proven history of improving ROAS, lowering CAC, or scaling paid budgets responsibly. Deep understanding of GA4, GTM, attribution models, and event tracking. Ability to confidently set up, QA, and troubleshoot conversion tracking. Strong command of Search, Shopping, Performance Max, and YouTube campaigns. Exceptional analytical skills and proficiency with spreadsheets (Looker Studio a bonus). Excellent communication skills - both written and verbal - for client-facing meetings. Highly organized, self-managed, and proactive. Nice-to-Haves Google Ads certifications. Experience with Shopify, WordPress, Webflow, or custom-built websites. Experience with Display, Demand Gen, or advanced YouTube strategies. Experience in agencies with multiple concurrent clients. Understanding of CRO principles, A/B testing, or creative strategy. If you’re the person who other ads specialists come to with questions… If you love solving hard technical problems… If you want to work with a team that values expertise and excellence… We want to meet you. #J-18808-Ljbffr