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**About the Client**
Our client is an international, fast-growing company in the digital social casino and crypto entertainment space. They are building a new platform for a global B2C audience, with a focus on high-impact creative and performance marketing. The team is remote, skilled, and focused on growth.
**Role Overview**
As **Creative Director**, you’ll take ownership of building a new brand from the ground up—defining its tone of voice, visual identity, and creative systems. This role combines hands-on content creation and leadership, overseeing both art direction and copy. You’ll manage a creative team, collaborate across functions, and deliver high-volume campaigns that support user acquisition and engagement.
**Key Responsibilities**
- Build brand identity, including voice, visuals, and core principles
- Develop scalable content systems: always-on, campaign-based, and reactive
- Lead and grow the creative team (writers, designers, external partners)
- Oversee all creative output and maintain brand consistency
- Define and manage production workflows from concept to publish
- Align creative with performance marketing, product, and user journey
- Support KPIs with high-performing, engaging content
**Requirements**:
- 5-8 years in creative, copy, or art direction roles (B2C preferred)
- Proven experience building brands from scratch or leading rebrands
- Strong conceptual copywriting and storytelling skills in English
- Experience in gaming, gambling, crypto, or other high-risk industries
- Portfolio showing ability to scale creative across multiple channels
**Key Soft Skills**
- Bold and strategic thinker
- Comfortable with ambiguity and fast-changing priorities
- Hands-on and process-oriented
- Independent, yet highly collaborative
- Passionate about disruptive industries
**What We Offer**
- Fully remote work with global team flexibility
- High-impact role with ownership from day one
- Direct collaboration with executive leadership
- Opportunity to build and scale a brand from scratch

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