Marketing Science Partner

Marketing Science Partner - Small and Medium Business Group (LATAM)

Join to apply for the Marketing Science Partner - Small and Medium Business Group (LATAM) role at Meta

Marketing Science Partner - Small and Medium Business Group (LATAM)

Join to apply for the Marketing Science Partner - Small and Medium Business Group (LATAM) role at Meta

This role will be part of the Marketing Science team focusing on supporting our LATAM Mid Market businesses by better understanding how these businesses can grow using our platforms through data and science.The team is made up of highly quantitative measurement individuals with a broad set of backgrounds. This position is highly analytical with digital advertising effectiveness and research methods background along with an understanding on how things work.The person in this role will be responsible for building strategies and proactive initiatives executed both in LATAM and globally in partnership with our various channels including sales. They will be responsible for identifying opportunities to develop and refine different treatments and supporting the go to market strategy for different initiatives focused on driving value for our advertisers. They will be working in a highly analytical team executing key advertising and measurement research projects intended to deliver strategies and insights that will help Mid Market businesses grow.
Marketing Science Partner - Small and Medium Business Group (LATAM) Responsibilities:

• Design proactive programs and treatments (research & analytics initiatives or other go-to-market strategies) that can help the small and Medium businesses onboarding to advertising and grow
• Drive advertiser adoption of marketing best practices and products to ensure successful onboarding to advertising
• You will consult with clients and agencies on products and solutions for different needs and challenges as it pertains to media, marketing, or key measurement questions
• Identify research & analytics initiatives that create clear understanding of how Marketing Science can help small and Medium business segments grow
• Work closely with sales, product, and other cross-functional team to drive direct impact on Mid Market business marketing strategy
• Communicate results and illustrate suggestions in alternative ways to stakeholders and partners
• Build processes that scale ad effectiveness research initiatives
• Advocate for small and Medium businesses with other research and product teams to ensure that solutions are designed with businesses of all shapes and sizes in mind
  

Minimum Qualifications:

• Bachelor's degree in a directly related field, or equivalent practical experience
• 8+ years of experience in a Data Science or quantitative field, such as consulting, market research, media research
• Experience in working with large datasets and using SQL or similar tools for data extraction and manipulation
• Experience communicating complex concepts to non-technical audiences
• Direct experience scoping and executing research projects with clients and or cross-functional stakeholders
• Experience in applied research with focus areas such as media consumption, consumer behavior or marketing effectiveness
• Experience with digital advertising measurement methods and technologies
• Spanish and English fluency, with direct experience working on the ground in Latin America
  

Preferred Qualifications:

• Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
• Knowledge of dynamics and structure for sales teams
• Understanding of current media landscape and challenges small and Medium business advertisers face
  

About Meta:
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta. Seniority level

• Seniority level Not Applicable

Employment type

• Employment type Full-time

Job function

• Job function Marketing and Sales
• Industries Technology, Information and Internet

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