Senior Specialist, B2B Content Marketing

Overview

Senior Specialist, B2B Content Marketing (Bangkok Based, relocation provided)

Role based in Bangkok. This position is part of Agoda's B2B Marketing team and focuses on shaping the voice of our brand for partners worldwide. The role requires a creative, strategic, and results-driven content expert to craft, distribute, and manage impactful content across multiple platforms to engage B2B audiences and drive business results.

Role Overview

As a Senior Specialist, B2B Content Marketing, you will own the end-to-end content lifecycle—from ideation and creation to distribution and performance analysis. You will collaborate with stakeholders across departments to develop content (e.g., articles, emails, case studies, videos, social posts) that resonates with B2B partners. Strong writing, communication, and project management skills are essential, as you will lead cross-functional initiatives and ensure alignment across teams.

Key Responsibilities

• Content Development and Management: Create, distribute and manage useful and engaging content to attract, engage and retain our B2B partners.
• Website Management: Manage PartnerHub and RocketTravel, collaborating with brand, vendors, and business units to create, update and manage web content.
• Project and Stakeholder Management: Lead and coordinate cross-functional projects, ensuring clear communication and alignment among all stakeholders.
• Performance Analysis: Track, measure, and report on content performance across channels; use insights to refine and optimize content strategy.
• Competitive Research: Conduct market and competitor analysis to identify opportunities for content improvement and innovation.
• Social Media Management: Collaborate with PR to publish B2B-focused content on social platforms and analyze performance to maximize reach.
• Vendor Management: Onboard and manage external vendors as required.

What You'll Need to Succeed

• A minimum of 3 years in copywriting, content marketing, or related roles, preferably in tech or travel; B2B marketing experience is a strong plus.
• Exceptional writing and editing skills with ability to produce high-quality content in various formats.
• Experience with content management systems, SEO, and website analytics tools (Google Analytics). CRM tools (Salesforce, HubSpot, etc.) are a plus.
• Experience collaborating with design teams to produce visually engaging content.
• Solid understanding of digital marketing and UX best practices.
• Excellent project management, time management and multitasking abilities.
• Strong communication skills and a persuasive writing style; be prepared to share writing samples.
• Familiarity with tech and travel industries; experience in online travel agency sector is a plus.

About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy technology that connects travelers with a global network of hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, we have 7,100+ employees representing 95+ nationalities in 27 markets, fostering a diverse, creative, and collaborative work environment. We innovate through experimentation and ownership to enhance the travel experience for our customers.

Location & Relocation

This role is based in Bangkok, Thailand and open to candidates worldwide. A generous relocation package is offered to ensure a smooth transition to living and working in Bangkok.

Employment Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Information Technology
• Industries: Technology, Information and Internet

Equal Opportunity

Equal Opportunity Employer. Agoda is committed to diversity and inclusion and provides equal employment opportunities regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, or other legally protected characteristics.

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