Regional Marketing Manager

Regional Marketing Manager
Are you eager to develop and deliver a tailored marketing strategy for an innovative digital healthcare solution?
Are you excited to support Sales Efforts and improve the company's bottom line?
About our Team
Our regional marketing team translates the short
- and longer-term business goals into local marketing strategies. Our role includes execution of impactful regional marketing initiatives. This includes using the full spectrum of digital and on-site marketing channels, targeting the Academic, Government and Corporate research segment. We deliver regional market insight, in-depth understanding of customer behaviors and alignment with local Elsevier stakeholders.
About the Role
As a Marketing Lead you will be a key member of our Latin Sales team. This role is responsible for developing and managing marketing and engagement programs. This includes a broad marketing mix for the territory including on-site events, digital campaigns and public relation projects. The RMM handles the creation and execution of field-level engagement campaigns that drives the value perception of Elsevier in the territory.
**Responsibilities**:
- Having responsibility for developing the regional/country-level marketing strategy and plan covering retention and growth marketing
- Collaborating with central marketing and regional team members to deliver effective local campaigns
- Developing local marketing content based on central assets and aligned with corporate branding guidelines
- Providing local market insights and facilitate engagement with our customers, expand and strengthen customer network at key strategic customers
- Tracking and report on effectiveness of local marketing activities
**Requirements**:
- Experience in account-based engagement or ABM
- Have knowledge of marketing strategies and development of value propositions for B2B businesses
- Have excellent communication skills both written and spoken in English
- Have a good understanding of domain and customer segment
- Have excellent networking skills and relationship management, understanding customer needs and views
- Be skilled in project management, organized, and high attention to detail
Work in a way that works for you
We promote a healthy work/life balance across the organisation. With an average length of service of 9 years, we are confident that we offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working with us
We are an equal opportunity employer with a commitment to help you succeed. Here, you will find an inclusive, agile, collaborative, innovative and fun environment, where everyone has a part to play. Regardless of the team you join, we promote a diverse environment with co-workers who are passionate about what they do, and how they do it.
Working for you
We want to protect your health, help you accumulate wealth and secure your future. We are therefore delighted to offer:
- Generous holiday allowance with the option to buy additional days
- Access to a competitive contributory pension scheme and life assurance
- Tax-free childcare support
- Parental leave options
- Health screening and private medical benefits
- Season ticket loan
About Us
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world’s grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
Join Us
Are you ready to help us progress science and health? Our technology leads to innovation, so join a forward-thinking digital business that is tackling world-scale challenges and align your ambitions with our passion for driving global knowledge-sharing.Please read our

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