Product Marketing Manager

Responsibilities
ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
The LATAM Product Strategy & Operations team at TikTok is a dynamic and diverse group focused on driving the success of TikTok's product offerings in Latin America.
**Responsibilities**:
- Be responsible for part of Measurement Solutions in LATAM markets
- Define the go-to-market strategy for TikTok's ever-evolving Measurement and Ad products. Partner with a range of cross-functional teams across the region to ensure flawless execution of this strategy.
- Set goals, manage launches, and implement activations to drive adoption. Collaborate with technical and operations teams to monitor product performance.
- Represent product in-market by demonstrating ownership of overall sales team understanding and acting as the conduit between market and HQ.
- Deeply understands the features of Measurement and Digital advertising products; promote product operation plans focusing on revenue and performance as well as the needs of advertisers, and be responsible for growth and revenue
- Monitor, research, and analyze the data of the market by industry, dig up problems and opportunities
- Working with regional sales team and client solution team to identify market opportunities and client requirements
- Act as the voice of the region in product; synthesize market insights and collaborate with Product Managers and Global product marketing teams to identify solutions.
- Sales enablement and product training
**Qualifications**:
**Minimum Qualifications**:
- Bachelor's degree or above
- 3 years of experience in the digital advertising industry.
- Product marketing or product management experience with digital ad products.
- Strong communication skills, logical thinking ability, good teamwork spirit, a strong sense of responsibility, and commitment
- A commercial mindset with experience building business cases from market research and analysis
- Proven track record of creating value through strategic product marketing i.e. developing GTM plans, activation strategies, and market research that will bring TikTok's advertising products to life
- Excellent written and verbal communication skills and fluency in English and Portuguese due to business need
**Preferred Qualifications**:
- 5 years of experience with digital marketing / ad-tech products in the measurement field
- Marketing/Data Science experience
- SQL, Data Visualization, and reporting experience
- Language: Intermediate Spanish due to business need
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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