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Paid Acquisition Analyst Latam, Marketing

4 semanas atrás

São Paulo, São Paulo, Brasil Bitso Tempo inteiro
**Working At Bitso**:
We are a diverse team that takes pride in understanding the perspectives of others. We fully embrace working remotely and we are eager to act, improve and accelerate progress inside and outside of our organization.
To drive revolutionary changes in society and make crypto useful, we delight our customers with world-class products, deep care, and intentional empathy.
**Your Purpose**:
We are looking for a Paid Acquisition Analyst Latam to join the Marketing team You will be a visionary who can "make crypto useful" in our hearts and minds, preceding the seismic wave which will change our relations and behaviors towards money. The responsibilities include creating, maintaining, and optimizing online paid media campaigns across multiple channels with a strong analytical mind focused on user acquisition and hitting the KPIs.
**Reports To**:
Paid Acquisition Manager.
**Who You Are**:
- Fluent in English and native Spanish. Portuguese, nice to have
- 3+ years of experience planning and executing digital paid campaigns on Facebook, Tiktok, Twitter and Instagram,** **with a focus on user acquisition
- Goal-oriented. Analyze campaign performance KPIs regularly to evaluate the success of our campaigns against set goals
- Experience with google analysts, tableau or any other analytical platform
- Data-driven. Use data to guide decisions and strategies for the paid acquisition campaigns
- A creative problem solver and a team player in a multicultural environment
- Able to organize, prioritize and manage multiple projects simultaneously
- Up-to-date knowledge of the best practices in paid acquisition campaigns and channels
- You understand the online Paid channel's impact on the overall media mix directly/indirectly
**What You Will Do**:
- Manage daily execution of online paid campaigns on different channels
- Use on a day-to-day basis analytical platforms for in-depth data analysis of the campaign´s performance metrics to optimize channels with different buying models.
- Build reports to develop insights on the performance of the paid campaigns
- Control the budget for different geographies
- A/B testing: actively testing and analyzing targeting, ad creatives, landing pages, and different approaches to drive results
LI-Remote
LI- MD1
**Who We Are**:
With over 5 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we're committed to making it useful by providing equal access to safe and intuitive financial products.
We are here to make a lasting impact on our customer's lives and we do so by embracing our core values:
- **Be Human**: we delight our customers through great products, deep care and true empathy. We are humble and we take pride in understanding the views of others to help us see the full picture.
- **Drive Change**: we're fearless pioneers committed to unlocking the crypto revolution for humanity. We move fast, take risks and work together to drive lasting impact.
- **Choose Bold Honesty**: we seek the truth, especially when it's uncomfortable, in our teams, products and business reality because that will uncover where we need to focus.
- **Be An Owner**: our sense of urgency makes us have a bias towards action, where we prioritize exceptionally and are wise in allocating our time to ensure we always deliver creative and innovative results.
Learn more about our culture and values.
**Compensation & Benefits**:
At Bitso, you are taking the front seat on the edge of crypto innovation, creating the next generation of crypto-powered products.
So for those willing to commit, adapt and pioneer the most important change of the century we offer:
- **Me Time** program, including unlimited paid time off.
- **Remote-first** work environment.
- **Employee Stock Option** program.
- **Zero trading fees** through our Bitso app.
- **Extended Family Leave** policy: all birthing parents, non-birthing parents and adopting parents are eligible for a 4-months leave.
- **Premium health, dental and life insurances** in Mexico, Brazil and Argentina.
- **Mental wellness** platform.
- **Volunteering** days.
- **Subsidized caregiving** for children, adults or pets.
- **Monthly stipend** for gym memberships, relaxation activities, sports equipment, cooking classes, books, entertainment and more.
Want to leave an undoubtedly legacy with us? Fasten your seatbelt and join this spaceship, where you will find exponential growth and the opportunity to thrive
- These are the applicable requisites, although equivalent competencies in any of the above will also be considered.
- This role is expected to work remotely.
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