
Marketing Strategist
1 dia atrás
We are seeking an experienced marketing strategist to drive our seller acquisition initiatives in Latin America.
The ideal candidate will have a strong background in data-driven marketing, with experience building and executing cross-functional programs or marketing campaigns.
Key Responsibilities- Develop and execute comprehensive seller acquisition strategies across Paid Search/SEM, Free Search/SEO, and App channels.
- Build spend and acquisition forecast models, monitoring performance through regular reporting.
- Explore retargeting and lower funnel programmatic media opportunities, optimizing campaigns for efficiency and understanding lifetime value vs. acquisition cost.
- Design and implement owned channel strategies & programs to drive large-scale awareness, acquisition, and activation.
- Continuously analyze data insights to identify new opportunities for seller growth.
- Collaborate with brand and content teams to drive channel growth and ensure campaign alignment with brand positioning and long-term goals.
The successful candidate will have excellent communication and presentation skills, with the ability to present ideas to various levels of an organization and gain support for initiatives.
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