Media Buyer

MonetizeMore is a leading ad-tech company dedicated to empowering digital publishers to maximize their ad revenue through innovative technology and strategic partnerships. Our cutting-edge platform optimizes ad layouts, leverages header bidding, and integrates advanced analytics to drive superior results for publishers worldwide. Headquartered in Canada with a strong presence in the APAC region, we’re looking for a dynamic Commissioned Sales Representative to join our high-performing team and help publishers thrive in the digital advertising. ecosystem.
**Job Overview**
We are looking for a Media Buyer & Ad Operations Success Manager who excels in both programmatic/media buying and ad tech operations. This role is critical in ensuring the success of our advertising campaigns by optimizing media investments, managing ad tech infrastructure, and driving performance through data-driven strategies.
**Key Responsibilities**
- Media Buying & Optimization:
- Plan, execute, and optimize performance-driven media buys across platforms (Meta, Google, DSPs, etc.).
- Manage budgets, bids, and targeting strategies to maximize campaign performance.
- Conduct A/B testing, audience segmentation, and funnel optimization.
- Ad Operations & Technical Management:
- Oversee ad trafficking, tag implementation (Google Tag Manager, pixels, etc.), and QA.
- Troubleshoot discrepancies in delivery, tracking, or attribution.
- Collaborate with internal teams and vendors to resolve technical issues.
- Performance Analysis & Reporting:
- Monitor KPIs (CTR, CPA, ROAS) and provide actionable insights.
- Generate reports and present findings to stakeholders.
- Ensure alignment between media spend and business objectives.
- Client & Stakeholder Success:
- Act as a trusted advisor to internal teams or clients on best practices.
- Proactively identify opportunities for campaign improvement.
**What We're Looking For**
- ** Analytical Thinking** - Ability to interpret data, identify trends, and make data-driven decisions.
- ** Technical Proficiency**:
- Familiarity with digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tool such sa Active Campaign and header bidding solutions.
- ** Problem-Solving Skills**:
- Resourceful in identifying issues, troubleshooting errors, and finding effective solutions.
- ** Attention to Detail -** Precision in setting up campaigns, implementing ad tags, or managing publisher configurations to ensure optimal outcomes.
- ** Communication Skills**:
- Clarity in conveying technical details, results, and strategies to stakeholders with varying levels of understanding.
- ** Client-Centric Mindset**:
- Strong focus on understanding client needs and providing personalized solutions to maximize client satisfaction.
- ** Knowledge of Ad Metrics**:
- Understanding of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies.
- ** Strategic Thinking** - Ability to think ahead and align short-term actions with long-term goals, including scaling performance.
- ** Sales Acumen** - Skills to pitch ad solutions effectively, negotiate deals, and close partnerships with publishers or advertisers.
- ** Results-Oriented**:
- Strong drive to achieve and exceed KPIs and revenue targets.
- ** Negotiation Skills** - Confidence in negotiating with clients, vendors, and partners to secure the best outcomes for the business.
- ** Resilience** - Ability to handle challenges and setbacks while maintaining motivation and a positive attitude.
- ** Data Visualization**:
- Skills to create clear and impactful reports or dashboards to communicate performance and insights effectively.
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