Senior Manager, Brand Active Hydration

3 semanas atrás

Rio de Janeiro, Brasil Coca-Cola Tempo inteiro
and short-term objectives and business plan metrics.
**What You’ll Do for Us**
- Help develop mid-term (2-3 years) growth strategy and annual brand plans for the OU.
- Illuminate the brand potential and strategy to inspire key customers and bottlers to drive support and commercial acceleration of brands in key markets and retail channels
- Identify key business priorities and work with cross-functional partners and agencies to bring brand and retail marketing programs and supporting materials to the marketplace.
- Lead cross-functional teams on work assignments and tasks; provide direction and manage timeline milestones to achieve KPIs and desired objectives.
- Role works closely with the global brand lead to bring global visions/strategies to life and leading a global project in a networked community is likely to be required to this role.
- Communicate with both internal and external parties.
- Interactions include sharing relevant information on brand business plans, influencing others to take action in support, and negotiating components of said plans in order to enable desired outcomes
- Role interacts frequently (daily) with constituents (internal and external) that may not have completely aligned interests/ objectives
- Responsible for sharing information, influencing others and negotiating with others
**Qualification & Requirements**
- Bachelor's degree required, MBA preferred
- 10-12 years of brand management / marketing experience. CPG experience a plus
- Ability to translate global brand vision/strategy through development of annual brand business plans along with corresponding resource requirements
- Strong collaboration skills including ability to build partnerships, establish trust & credibility and influence across all levels of leadership
- Excellent oral and written communication skills with ability to tailor communications to audience and providing clear
- Ability to effectively prioritize short and long-term business priorities and communicate & manage key tradeoffs and implications
- Creative concepts evaluation
**What We Can Do For You**
- ** Iconic Brand**:Work on the most recognized brand in the world and be part of developing the brands next chapter.
- ** Exposure to World Class Leaders**: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
- ** Learning Culture**:Access to resources such as Coke University, LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.
**Skills**
Business Planning; Influencing; Creative Concepts; Annual Business Planning; Marketing Campaigns; Key Performance Indicators (KPI); Marketing Activation; Marketing; Marketing Strategies; Channels Strategy; Project Management; Taking Initiative; Brand Activations; Media Strategies; Influence; Brand Marketing; Consumer Goods; Brand Management; Consumer Packaged Goods (CPG); Teamwork; Market Analytics; Cross-Functional Teamwork

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