Manager Hydration Coffee

Why being part of Coca Cola Latin America?

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better.

What You’ll Do for Us

LATAM Content Manager will focus primarily on developing thecreative plan for different AH brands
- Collaborating with E2E & Brand Leads to defineopportunities for disruptive creative narratives, andtogether building a plan to translate those opportunities into actions.
- Drive integration between shopper & content creative thinking to deliver a seamless brand experience
- Defining the content plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media)
- Aligning key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns.
- Crafting the storytelling of the campaigns, ensuring consistency through various forms of content amplified atmultiple connection points
- Developing exciting Core Creative Ideas for Regional Brands (as Lead) and local brands
- Leading execution plans to craft expressions of the CoreCreative Idea, that are in consistence with the Brand Essence and Architecture
- Relentlessly challenging for more innovative brandexperiences
- Working with Human Insights Team to translate the killerinsights into most powerful content & activation expressions

Classified - Confidential

Qualifications and Requirements
- Communication and creative experience (+5 years)
- Great consumer understanding and cultural trends
- Experience on shopper, content & production creative development
- Ability to decode IMX strategy and execution plans
- Experience working with cross-functional teams
- Agency Creative or Planning Experience is a plus
- Communication Focus
- Role will require frequent communication with Creative Strategy, Category Lead; E2E Lea & IMX Sub-function Leads; Frontline
- Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders

Primary Location:

- Flexible within Latin America countries. Budget Relocation not approved for this role.

What We Can Do for You
- **Iconic & Innovative Brands**: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more
- **Expansive & Diverse Customers**: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants
- **Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**:

- **Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- **Community of Belonging**:We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.

**Skills**:
Media Planning; Sponsorships; Local Advertising; Shopper Marketing; Online Marketing; Marketing Activation; Consumer Segmentation; Creative Briefs; Competitive Assessments; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Group Problem Solving; Brand Positioning; Social Media Strategies; Brand Architecture; Channel Management; Team Management

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.