LATAM Digital PR Specialist

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LATAM Digital PR Specialist at Better Collective

Job Description

Hey there, Future LATAM Digital PR Specialist at Better Collective Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Bolavip Brasil, Bolavip Argentina, SomosFanaticos, Action Network, HLTV. We're looking for a new member to join the team who is responsible for boosting Better Collective’s brand awareness across its owned digital properties. Specifically, you will be responsible for ideating, creating, implementing, and reporting on digital public relations campaigns with the goal of acquiring high-value backlinks to Better Collective websites.

How You'll Make an Impact

Here are some of the ways you’ll contribute to our mission:

• Ideate and create PR campaigns to increase brand awareness and generate high-quality backlinks across Better Collective brands: Bolavip Brasil, Bolavip Argentina, Action Network and VegasInsider.
• Write texts in journalistic format in Spanish
• Support the South American Team Lead as needed
• Stay “in-tune” with the world of sports to identify and capitalize on breaking news and trends to ensure that BC stays ahead of the competition
• Work across SEO, content, and design teams to ensure quality deliverables
• Track and report on individual PR campaigns to showcase their effectiveness in acquiring backlinks to BC sites
• Use tools such as Muck Rack or Comunique-se to build an outreach contact list of journalists, media sites, bloggers, and other relevant parties to secure campaign pitch opportunities
• Write relevant and entertaining content to be pitched to third parties for link building purposes
• Provide regular topic recommendations for new digital PR campaigns based on industry and competitive research

Job requirements

The Ideal Profile: Is This You? Here’s what helps people succeed in this role:

• At least 1.5-3 years of experience in PR or Digital PR - either in an agency or in-house environment;
• Experience of executing PR or Digital PR across LATAM;
• Experience of different PR or Digital PR campaign types - from reactive to hero campaigns;
• A strong passion for sports and digital public relations & communications;
• Data-driven mindset to utilize trends and campaign results to inform future decisions;
• Strong written and verbal communication;
• Ability to work across multiple teams and digital brands;
• Basic understanding of SEO and Content Marketing best practices, and what the core principles of PR and Digital PR are;
• Passionate about staying up to date on trends and relevant stories across the sports and wider news world;
• Self-motivation, strong organizational skills, and flexibility are required to be effective in a fast-paced, ever-changing environment of digital marketing and SEO;
• Intermediate or higher level of English proficiency;
• Intermediate or higher level of Spanish proficiency.

Nice-to-Haves

• Experience as a sports journalist;
• Familiarity with industry tools such as Ahrefs, Moz, Buzzstream, Muck Rack, Majestic, and others is a plus.

What We Offer: Perks, Growth & Culture

Food: The office provides cookies, nuts, fruit, sweets, and hot drinks weekly;

Wellness: Co-payment for gym membership via Wellness Hub Platform;

Training: Access to GoFluent language learning platform.

Your Growth & Our Culture

A Collaborative Environment: You’ll join a company where respect, teamwork, and open communication matter;

Exposure to a Global Company: Work alongside colleagues from around the world and get real insights into different markets and cultures;

Opportunities for Impact: We value new ideas and encourage everyone to take initiative and drive change, no matter your role;

Room to Grow: We care about learning and development, and we support people who want to take on new challenges;

Balance & Flexibility: We do our best to support work-life balance and offer flexibility whenever possible.

What’s Good About Working Here

We empower you to take initiative and collaborate directly with other teams to bring your ideas to life;

You’ll have a voice, whether you’ve been here a day or a decade;

We encourage side projects and learning new things, even if they’re outside your day job;

We keep things informal and fun, expect memes, good coffee, and the occasional themed Slack channel.

Ready to Join?

We're excited to learn more about you Here’s how to apply and what to expect.

Our Interview Journey

Application Review: Our Team personally reviews every application.

Intro Chat: An initial conversation with the Hiring Manager.

Technical Assessment: You will work on a specific technical task so we can analyze your functional capabilities.

Final Interview: A personality/work style assessment and a logic test will be discussed with HR and the Hiring Manager.

Offer We’ll always keep you informed at every step.

Important Information

Only CVs in English will be evaluated

Contractor Hiring Model (PJ)

Seniority level: Entry level

Employment type: Full-time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Technology, Information and Media

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