BYD Argentina

Overview

To lead and optimize BYD Argentina’s operations

• Define and execute the local product portfolio strategy in alignment with OEM global and regional guidelines.
• Act as the primary interface between Argentina’s market and OEM headquarters, ensuring accurate communication of local customer needs, regulatory requirements, and market trends.
• Manage the full product lifecycle (planning, homologation, launch, pricing, updates, and phase-out) in compliance with OEM standards.
• Conduct in-depth market and competitor analysis to support strategic positioning and volume planning.
• Develop and implement product launch plans, coordinating with Sales, Marketing, Aftersales, Training, and Dealer Network teams.
• Monitor product KPIs (sales volumes, margins, customer satisfaction, residual values) and recommend corrective actions to HQ/regional teams.
• Support dealer network with product knowledge, training materials, and commercial tools to ensure consistent brand positioning.
• Ensure compliance with local regulations (safety, emissions, homologation) while maintaining OEM brand identity.

• Bachelor’s degree or higher in Business Administration, Marketing, Engineering, or related field.
• Experience in product management or marketing experience within the automotive OEM environment.
• Proven track record in product lifecycle management and vehicle launch projects.
• Strong understanding of the Argentine automotive market, legislation, and consumer trends.
• Excellent analytical, strategic, and project management skills.
• Strong interpersonal communication and stakeholder management abilities, including HQ/regional reporting.
• Fluent in Spanish and English.
• Desirable: Experience in electric vehicles (EVs), hybrid, or connected car technologies.
• Desirable: Knowledge of OEM financial planning processes (business cases, volume forecasts, margin optimization).
• Desirable: Familiarity with dealer network operations and customer experience strategies.