Head of Marketing

At AIG, we are reimagining the way we help customers to manage risk. Join us as a Head of Marketing & Communications, Brazil to play your part in that transformation. It's an opportunity to grow your skills and experience as a valued member of the team.**Make your mark in Marketing & Communications****How you will create an impact**Reporting to the Head Marketing and Communications, Latin America and Caribbean, and to the GM for Brazil, this role has accountability of marketing and communications strategy, internal communications, content marketing, events, media relations and sales enablement in support of AIG Brazil.The role will be responsible for establishing processes, best practices, and strategic business marketing and communications plans in support of AIG Brazil – including distribution engagement programs targeted to clients, brokers and partners; our events program, product/solutions marketing, differentiated knowledge leadership, attributable content marketing, and alignment with distribution to deliver AIG's full capabilities to the market. This role is also responsible for developing and implementing strategic communications plans, encompassing external, internal and leadership communications, media relations and knowledge leadership to AIG's stakeholders.Responsibilities:* Lead an integrated marketing and communications team, creating alignment and consistency in Marketing & Communications strategy and messaging, strengthening capabilities, and driving a culture of high performance to deliver sustainable, high-quality services.* Mentor and develop team members about core marketing and communications disciplines including audience targeting and segmentation, customer value propositions, business development, pipeline management, media relations, event management, industry events, campaign planning, and KPI/ROI reporting;* Provide guidance and oversight of marketing and communications plans and budgets aligned with AIG Brazil business priorities;* Develop best practices for demand-driven event marketing, knowledge leadership, content marketing and social media campaigns that facilitate sales growth;* Closely partner with Brazil business and functional leaders to promote and sustain a consistent AIG brand identity across businesses;* Manage Brazil business and industry media relations, including news releases and interviews, speaking opportunities, and issues and crisis management communications in coordination with AIG corporate teams;* Oversight and governance of external vendor engagement**What you'll need to succeed*** Significant experience in marketing and communications strategy development, execution and team leadership* Thorough knowledge of marketing and communications principles, product/service management, sales enablement and business development* Demonstrated ability to manage media relations, crisis management and corporate social responsibility efforts* Solid understanding of digital marketing communications and PR, content production, technology platforms and sponsorship/event management* Demonstrated expertise in storytelling and in developing compelling and segmented narratives for key internal and external stakeholder groups* Ability to produce high-quality, high-volume deliverables in a dynamic environment, effectively aligning Country Marketing & Communications strategies and activities* Significant prior experience managing complex projects across geographies, businesses, products and segments;* Demonstrated ability to cultivate meaningful working relationships as a trusted and influential advisor to senior executives, and to deliver within a global matrixed environment;* Proven ability to lead and develop teams, driving high levels of performance and build a pipeline of talent within the function;* Experience within the Insurance, broader Financial Services or regulated sectors preferred;* Fluent in Portuguese and English, preferably also SpanishAt AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.**Enjoy benefits that take care of what matters**At AIG, our people are our greatest asset. We know how important it is to protect and invest in what's most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.**Reimagining insurance to make a bigger difference to the world**American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world's most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.**Welcome to a culture of inclusion**We're committed to creating a culture that truly respects and celebrates each other's talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG's greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.*AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.*AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities. If you believe you need a reasonable accommodation, please send an email to Area:CM - CommunicationsAIG Seguros Brasil S.A.
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