Performance Marketing Manager

About the CompanySuperSummary is transforming how millions of readers discover, understand, and connect with books. We're building the world's most comprehensive literature platform - combining nearly 10,000 expert-written Study Guides with interactive, innovative tools that make reading more engaging, rewarding, and fun. Beyond summaries, our paid subscription offers chapter-by-chapter analysis, character breakdowns, themes and symbols exploration, thought-provoking discussion questions, and interactive quizzes. Our growing suite of AI-powered features helps readers engage more deeply with texts, whether they're students tackling assignments, teachers preparing lessons, book clubs seeking richer conversations, or lifelong learners exploring new genres. Founded over a decade ago, SuperSummary’s website and mobile app has become a trusted, go-to resource for curious readers worldwide. We’re part of the Lift Ventures portfolio of EdTech brands (with over 250 million consumers reached to date) and are a fully remote, global team united by curiosity, creativity, and a shared love of learning. About the JobSuperSummary is looking for a seasoned, data-driven Performance Marketing Manager to own and scale our paid acquisition channels. You'll be responsible for driving efficient subscriber growth across our core established channels— including Google Ads, Meta, and Apple Search Ads — while pioneering expansion into other promising new channels like TikTok Ads and Creator/Affiliate Partnerships. This role is an opportunity to directly shape how millions of readers discover SuperSummary, combining analytical rigor with hands-on creative experimentation to drive sustainable growth and ROAS improvements across channels. You'll work cross-functionally with our Product, Content, and Analytics teams to develop sophisticated, highly-targeted campaigns that reach students, educators, book club members, and lifelong learners wherever they are. The ideal candidate thrives on experimentation, stays ahead of platform changes, and can balance immediate performance goals with long-term brand building. What You’ll DoManage and optimize daily paid media budgets and campaigns across Google Ads, Meta, Apple Search Ads, and other channels to hit CAC and ROAS targets Lead expansion into new ad channels (TikTok, YouTube, Reddit, etc.) and test new strategies (video ads, influencer and affiliate marketing) to diversify our acquisition mix Develop AI-powered creative testing frameworks in collaboration with designers and copywriters to continuously improve ad performance Build and refine audience segments, bidding strategies, and attribution models to improve efficiency across the funnel Own the performance marketing budget, allocating resources across channels based on incrementality and strategic priorities Run in-depth analyses on website/app engagement, conversion funnel performance, and A/B test performance for paid ads traffic to better understand opportunities for improvement Report on performance to leadership with clear insights and recommendations for optimization Stay current on platform updates , industry trends, and competitive landscape to identify new opportunities Sample ProjectsGoogle Ads deep dive: run AI-powered analyses on our existing strategy to identify and test new keyword/targeting strategies, copy and creative improvements, and bid optimizations TikTok pilot program: Collaborate with our Content team to build SuperSummary's presence on TikTok from scratch, testing BookTok creator partnerships, spark ads, and in-feed video to establish benchmarks and scale strategy Landing page optimization: Work with Product and Design to build and test dedicated landing pages for key campaigns, improving conversion rates across channels App Store Optimization: Test improvements to our mobile app marketing strategy (new keywords, descriptions, images, etc.) to improve the performance of our app-focused campaigns Required Qualifications4-7+ years of performance marketing/paid media experience at high-growth companies with particular expertise in Google Ads and Meta Ads Proven track record of scaling high-volume paid channels (via both web and mobile app-based products) while maintaining or improving efficiency metrics Strong design and copywriting sense and ability to develop effective creative strategies alongside Content and Product team members In-depth analytical skills with experience using top analytics and A/B testing platforms (Google Analytics, Amplitude, etc.) Prior experience using AI for creative experimentation, campaign analysis, and marketing automation Experience with creator/influencer-driven marketing strategies on channels like Instagram, TikTok, YouTube, etc. Excellent communicator who thrives in a fully remote, highly collaborative team. B2C, SaaS/subscription, EdTech, or related experience is highly preferred. Perks & BenefitsWork with a distributed, global team in Latin America, Europe, and the US that has been remote-first since 2018 Competitive salary, benefits, and vacation policy Workspace improvement stipend Professional development and learning stipend EEOC StatementSuperSummary supports workplace diversity and does not discriminate on the basis of age, race, national origin, religion, gender identity or expression, sexual orientation, pregnancy, physical or mental disability, or any other protected class. We welcome diverse perspectives and are dedicated to fostering an inclusive workplace where everyone can grow and thrive. We understand that candidates may not meet every requirement in the job description, but we strongly encourage individuals from all backgrounds to apply. If you’re passionate about this role and our mission, even if your experience doesn’t perfectly match, we’d love to hear from you and explore how you can contribute to our team. #J-18808-Ljbffr