Content Strategy Manager

2 semanas atrás

São Paulo, Brasil Moveo.AI Tempo inteiro

About the RoleWe are seeking a strategic and hands-on Content Strategy Manager to lead our content initiatives across the entire funnel, from brand awareness to sales enablement. This role will be responsible for developing, managing, and executing a cohesive content strategy that drives demand, accelerates the sales cycle, and reinforces our brand positioning. You’ll collaborate closely with Marketing, Sales, Product, and Customer Success teams to create high-impact content across formats and channels.Key ResponsibilitiesStrategy & Planning- Define and own the global content strategy aligned with business goals and GTM priorities.- Develop and maintain a content calendar, ensuring consistency and alignment across channels.- Be in touch with dev /product team to understand what's coming (roadmap) in order to prepare the GTM material- Collaboration with clients/partners and mediaContent Creation & Management- Create and manage a wide variety of content formats including:- Blog posts, whitepapers, eBooks, case studies, infographics.- Sales enablement assets such as one-pagers, battlecards, playbooks, ROI calculators.- Website and landing page copy.- Webinar scripts, decks, and promotional materials.- Ensure all content follows brand voice, tone, and positioning guidelines.Sales Enablement- Partner with Sales to identify content gaps and deliver tailored materials for each persona and stage of the funnel.- Support training and onboarding with up-to-date content and messaging frameworks.Website & SEO- Collaborate with web and design teams to continuously optimize website content for engagement, SEO, and conversion.Webinars & Thought Leadership- Own the end-to-end execution of webinars: content, promotion, speakers, and post-event follow-up.- Source, brief, and collaborate with internal experts and customers for thought leadership content.**Requirements**:- 3+ years of experience in content marketing, preferably in a B2B SaaS environment.- Excellent writing, editing, and storytelling skills.- Experience working closely with sales and product teams.- Strong project management skills and ability to manage multiple priorities.- Knowledge of SEO, marketing automation (e.g., HubSpot), and CMS tools (e.g., WordPress or Framer).- Creative mindset with a bias for execution.- Fluency in English and Portuguese- Knowledge of conversational AI, automation- Experience in collections, financial services, or gaming will be a strong differentiation.Nice to Have- Experience with podcast production and video content.- Knowledge of Performance Marketing**Benefits**PJ Model

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