Lifecycle Marketing Specialist

Há 2 dias

São Paulo, São Paulo, Brasil Tractian Tempo inteiro

Marketing at TRACTIAN

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What will you do

You will architect segment- and stage-specific programs that move industrial personas through the funnel using behavior and firmographic signals. You'll implement automations, scoring, and personalization across email, in-app, and other channels, partnering closely with Sales, PMM, and Marketing to accelerate deals and drive acquisition. Your north star is business impact: higher SQL conversion, faster cycles, better win rates, and incremental revenue.

Responsibilities
  • Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs.
  • Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization.
  • Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag.
  • Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling.
  • Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action.
  • Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue.
  • Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays.
  • Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking).
Requirements
  • 5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact.
  • Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot).
  • Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution.
  • Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed.
  • Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS.
  • Bachelor's in Engineering, Marketing, Data/Analytics, or related fields.
  • Advanced English skills
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