Lifecycle Marketing Specialist

4 semanas atrás

São Paulo, São Paulo, Brasil Tractian Tempo inteiro

Marketing at TRACTIAN

Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What will you do

You will architect segment- and stage-specific programs that move industrial personas through the funnel using behavior and firmographic signals. You'll implement automations, scoring, and personalization across email, in-app, and other channels, partnering closely with Sales, PMM, and Marketing to accelerate deals and drive acquisition. Your north star is business impact: higher SQL conversion, faster cycles, better win rates, and incremental revenue.

Responsibilities
  • Map journeys and define hypotheses by ICP, segment, and buying stage; translate into nurture, sales acceleration, and acquisition programs.
  • Build and manage automations (email, in-app, alerts/WhatsApp when applicable) using behavioral and firmographic triggers with dynamic personalization.
  • Design and maintain lead scoring and MQL/SQL criteria with RevOps; streamline handoff to Sales to reduce leakage and lag.
  • Create and iterate content by stage: problem framing, solution education, proof (case studies), ROI/TCO, objection handling.
  • Instrument data flows between CRM, marketing automation, product usage, and intent to power segmentation and next-best-action.
  • Establish lifecycle KPIs and run continuous experiments to improve conversion rates, time-to-SQL, pipeline velocity, win rate, and expansion revenue.
  • Collaborate with CS on onboarding/adoption programs, health scoring inputs, and cross-sell/upsell plays.
  • Own deliverability, consent/compliance, and governance (naming, UTMs, tagging, tracking).
Requirements
  • 5+ years in Lifecycle/CRM/Marketing Automation in B2B SaaS with demonstrated pipeline and revenue impact.
  • Proficiency with marketing automation platforms (HubSpot/Marketo/Braze, etc.) integrated with CRM (Salesforce/HubSpot).
  • Strong data orientation: segmentation, scoring models, experiment design, and multi-touch attribution.
  • Proven ability to design and ship complex multi-branch flows and maintain them at quality and speed.
  • Excellent cross-functional collaboration with Sales, PMM, RevOps, and CS.
  • Bachelor's in Engineering, Marketing, Data/Analytics, or related fields.
  • Advanced English skills
#J-18808-Ljbffr

  • Lifecycle Marketing Specialist

    4 semanas atrás

    São Paulo, São Paulo, Brasil TRACTIAN ?? Tempo inteiro

    Overview Join to apply for the Lifecycle Marketing Specialist role at TRACTIAN ???????? Marketing at TRACTIAN Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture...

  • Lifecycle Marketing Specialist

    2 semanas atrás

    São Paulo, São Paulo, Brasil Tractian Tempo inteiro R$90.000 - R$120.000 por ano

    Marketing at TRACTIANTractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.What will you doYou will...

  • Lifecycle Marketing Operations Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil ClassPass Tempo inteiro

    Lifecycle Marketing Operations Specialist (1-year contract) At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and...

  • Lifecycle Marketing Analyst

    4 semanas atrás

    São Paulo, São Paulo, Brasil ClassPass Tempo inteiro

    Overview At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals,...

  • Lifecycle Marketing Analyst

    Há 4 dias

    São Paulo, São Paulo, Brasil ClassPass Tempo inteiro R$80.000 - R$160.000 por ano

    At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making...

  • Marketing Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil Brenntag Tempo inteiro

    **Marketing Specialist**:Our team in **São Paulo** currently has an opening for a **Marketing Specialist**As a Marketing Specialist Americas, you are a member of our Marketing Americas team, with special focus on LATAM. The Marketing Specialist is responsible for the implementation of Brenntag's marketing strategy, with a focus on digital and activities in...

  • Lifecycle Marketing Manager, Talent

    4 semanas atrás

    São Paulo, São Paulo, Brasil Andela - Third Party Job Board Only Postings Tempo inteiro

    **About Andela**:Andela exists to connect brilliance and opportunity. Since 2014, we have been dedicated to breaking down global barriers and accelerating the future of work for both technologists and organizations around the world.For technologists, Andela offers competitive long term career opportunities with leading organizations, access to a global...

  • Digital Marketing Specialist

    4 semanas atrás

    São Paulo, São Paulo, Brasil Transsion Tempo inteiro

    Digital Marketing Specialist – São Paulo, BrazilLocation: São Paulo, SPLevel: MidAbout usTecno is a global brand committed to providing affordable, high-quality mobile devices that empower consumers to stay connected and thrive in the digital age. As we continue to grow in Brazil, we're looking for a passionate and driven Digital Marketing Specialist to...

  • Audience Marketing Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil Wellhub Tempo inteiro

    Join to apply for the Audience Marketing Specialist role at Wellhub Join to apply for the Audience Marketing Specialist role at Wellhub Get AI-powered advice on this job and more exclusive features. Your Wellbeing Matters. Join a Company That Cares.GET TO KNOW USWellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the...

  • Fixed Telecom Specialist

    3 semanas atrás

    São Paulo, São Paulo, Brasil WiseHR Group Tempo inteiro

    Fixed Telecom Specialist- BrazilLocation: Remote - Brazil - Work from homeJob Type: Full-time, Freelancer position**** Resumes must be submitted in English ****We need Invoice Processing SpecialistsWe lead our clients through the entire telecom management lifecycle – from provisioning services to inventory oversight to contract