Lifecycle Marketing Analyst

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections. ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it\'s fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The role you'll play

At ClassPass, we're shaping how people move and connect with experiences they love. As our Lifecycle Marketing Manager, you'll design and deliver data-driven strategies that deepen consumer relationships, boost retention, and drive long-term value. You'll bring together sharp insights, bold ideas, and cross-functional magic to reimagine how users stay active and engaged—every step of the way.

• Lead the charge on consumer retention strategy, building lifecycle campaigns that convert insight into action
• Analyze churn drivers and cohort behavior to uncover trends, identify friction points, and shape strategic decisions
• Launch and optimize personalized lifecycle journeys using Braze and internal platforms
• Drive A/B testing from concept to conclusion, surfacing learnings that elevate future campaigns
• Collaborate with Product, Creative, and Finance to align lifecycle moments with high-impact business goals
• Own and evolve segmentation strategies to ensure the right message reaches the right audience at the right time
• Develop lifecycle KPIs, manage reporting dashboards, and deliver clear performance insights
• Align stakeholders across the business on key lifecycle initiatives that grow retention, LTV, and revenue

The experience you bring

• 3+ years in growth marketing, analytics, consulting, or another data-led marketing role
• Hands-on experience managing full-funnel B2C campaigns across digital channels
• Strong analytical mindset and the ability to turn complex data into meaningful insights
• Proven track record of reducing churn through thoughtful, personalized strategies
• Proficiency in SQL for data pulls and Excel for deep analysis
• Expertise using Braze or similar ESPs to bring lifecycle programs to life
• Preferred experience using project management softwares such as Asana, JIRA, etc.
• Experience with A/B testing frameworks and performance optimization
• Self-starter with a collaborative spirit and a strong sense of accountability

Have we piqued your curiosity?

Sound like the role for you? We'd love to hear from you Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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