Digital Ad Operations Specialist
Há 4 dias
**Responsibilities**:**Campaigns Setup & Management**:- Implement and manage digital advertising campaigns across platforms such as Programmatic ads, Google Ads, Meta (Facebook/Instagram).- Ensure accurate trafficking of ad creatives, targeting parameters, and tracking pixels.- Design and test campaign structures, audience segments, and bidding strategies to maximize ROI and acquisition rates.- Work closely with the head of paid acquisition and design department to align campaign objectives.- Liaise with third-party vendors and ad tech partners to ensure efficient campaign execution.**Optimization & Performance Analysis**:- Monitor campaign performance metrics, including impressions, clicks, conversions, and ROI.- Identify opportunities for optimization and implement changes to improve performance.- Focus on driving quality traffic, increasing conversions, and optimizing customer acquisition costs**Budget Management**:- Manage campaign budgets, ensuring efficient allocation to achieve acquisition targets.- Monitor spend pacing and adjust strategies to remain within budget while maximizing results.- Troubleshooting- Identify and resolve issues with ad delivery, tracking, or reporting discrepancies.- Conduct rigorous QA checks to ensure campaigns launch accurately and on time.**Reporting & Insights**:- Provide regular performance reports and actionable insights to stakeholders.- Develop strategies based on data analysis to enhance future campaigns.Collaboration & Communication:**Requirements**:- Bachelor's degree in Marketing, Advertising, or a related field.- **2+ years of experience in digital ad operations or a similar role. iGaming Experience highly desirable.**:- **Proficiency in ad management platforms (e.g., Google Ads, Facebook Ads, Programmatic platforms).**:- Knowledge of native advertising- Strong understanding of ad-serving tools (e.g., Google Campaign Manager)- Excellent problem-solving skills with attention to detail.- Proficiency in analytics tools like Google Analytics and data visualization platforms.- Familiarity with tracking via Google Analytics UTM parameters, pixels, and cookies.- Ability to manage multiple campaigns simultaneously in a fast-paced environment.- Experience with programmatic advertising and DSPs (Demand-Side Platforms) - desirable.- Knowledge of HTML, JavaScript, or GTM - desirable.- Familiarity with A/B testing, funnel analysis, and CRO (Conversion Rate Optimization).- Strong analytical mindset- Excellent communication skills**Our Offer**:- Competitive salary synonymous with skills and experience- Performance and bonus structure dependent on achievement of set targets and personal performance- Consultancy contract (B2B) within Europe offering paid time off- Employment contract if you are based in Malta, London or Sofia
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