Marketing Specialist

3 semanas atrás

São Paulo, São Paulo, Brasil Warner Bros. Discovery Tempo inteiro
**_Welcome to Warner Bros. Discoverythe stuff dreams are made of._**
**Who We Are**
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the _storytellers_ bringing our characters to life, the_ creators_ bringing them to your living rooms and the _dreamers_ creating what's next
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
**Your new role**
**Your role accountabilities**:
- Support the planning process for Latin America, contributing to strategic discussions and providing market insights to enhance campaign effectiveness.
- Collaborate with the Senior Marketing Manager, Marketing Analyst and other team members in the development of marketing strategies and campaigns for both local and regional intellectual properties (IPs) - Main focus Local Original Productions.
- Collaborate on the go-to-market plans for local original productions and regional priorities, tailoring narratives for Brazilian audiences.
- Support in the definition and update of content priorities and alignment of promotional calendar with regional and local team for the different spaces (auto-promo, in-platform, cross-promo)
- Coordinate the implementation of ambidextrous campaigns with internal teams (GTM, Creative Services, in platform, merchandising, social media and PR) and external partners.
- Build and maintain strong relationships with cross-functional teams, including LOP, Content, Sales, and Distribution, to facilitate go-to-market strategies and maximize campaign impact.
- Build strategic planning presentations for regional markets.
- Analyze marketing results and metrics, providing actionable insights to improve campaign performance. Track and monitor key performance indicators (KPIs) to measure success.
- Identify and support brand synergy opportunities with other company verticals (e.g., Consumer Products, Games, Distribution and Franchises).
- Work with data & insights to identify trends, consumer behavior, and competitive landscape, helping to inform marketing strategies and approaches.
- Assist in budget tracking and follow-up, ensuring projects stay within financial limits and providing recommendations for effective resource allocation.
- Carry out and formalize bidding processes for purchases with the procurement area.
- Assistance with payment and contract requests for the area.
**Qualification & Experiences**:
- Bachelor's degree in Marketing Business on a related field.
- Fluent in English
- Proven experience as a Marketing Specialist or in a similar role with experience in marketing planning, project management and execution of 360° campaigns across digital, social, PR, events, and partnerships.
**Other nice to have**:
- Spanish understanding
- Broad knowledge and experience in entertainment industry with passion for kids content, animation, and pop culture is a strong plus.
**How We Get Things Done**
**Championing Inclusion at WBD

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