Digital Marketing Specialist

Há 4 horas

São Paulo, São Paulo, Brasil Builder Lead Converter Tempo inteiro R$144.000 - R$192.000 por ano

Builder Lead Converter Digital Marketing Specialist About Us: Builder Lead Converter is a dynamic and innovative company specializing in helping builders convert leads into customers through cutting-edge marketing strategies. We pride ourselves on delivering exceptional results and providing our clients with top-tier service. We are seeking a passionate and experienced Digital Marketing Specialist to join our team and drive our online advertising, social media, and performance reporting efforts. Responsibilities: Manage and optimize paid advertising campaigns across Facebook, Instagram, YouTube, and TikTok to maximize ROI.

Schedule and publish content (provided by the creative team) across Facebook, Instagram, YouTube, TikTok, and Google Business Profile (GBP). Monitor social engagement, identify trends, and provide insights to the marketing team. Analyze and report on the performance of all paid campaigns and social channels, providing weekly and monthly reports with actionable recommendations. Track and improve KPIs, including CTR, CPC, CPA, ROAS, and conversions.

Implement and maintain tracking using Google Tag Manager (GTM) and ensure proper conversion tracking across all platforms. Build custom dashboards and automate reporting using Google Analytics (GA4), Looker Studio, and other tools to deliver clear, data-driven insights. Stay updated with the latest trends and best practices in digital advertising, analytics, and social media platforms. Ensure consistent brand messaging across all digital channels.

Identify new opportunities to generate more leads through campaign optimization, platform features, and emerging digital channels. Requirements: Proven experience as a Digital Marketing Specialist or similar role. Strong expertise in Facebook Ads Manager, YouTube Ads, TikTok Ads Manager, and Google Business Profile optimization. Proficiency in Google Tag Manager (GTM) and experience with conversion tracking setup.

Skilled in using analytics and reporting tools such as Google Analytics / GA4, Meta Business Suite, Looker Studio, and platform-native insights. Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent organizational skills and attention to detail. Ability to work independently and collaboratively in a fast-paced, results-oriented environment.

Bachelor's degree in Marketing, Business, or a related field is preferred. What We Offer: Competitive salary: $1,300 - $1,600/month. Remote position. Working hours: 8 am - 5 pm CDT, Monday to Friday.

Opportunities for professional growth and development. A supportive and collaborative work environment. The chance to make a significant impact on the company's growth and success. Join Builder Lead Converter and help us shape the future of lead conversion through performance-driven digital marketing

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