Digital Marketing Specialist

Há 22 horas

São Paulo, São Paulo, Brasil Tractian Tempo inteiro R$96.000 - R$216.000 por ano
Marketing at TRACTIAN
Tractian is revolutionizing industrial asset management with advanced B2B SaaS solutions that drive operational reliability and efficiency. Our high-ticket focus requires a strategic and results-driven marketing approach to generate and capture qualified opportunities that translate into measurable revenue impact.

What will you do
As a Digital Marketing Manager, you'll be responsible for driving lead generation and revenue through paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, etc.). You'll plan, execute, and optimize campaigns across channels using advanced targeting and data-driven strategies to improve acquisition and conversion. Your skills in A/B testing, ROI analysis, and budget management will be key to maximizing performance and efficiency.
You will also lead ABM (Account-Based Marketing) initiatives, working closely with Sales Enablement and SDR teams to ensure a strategic and personalized approach to key accounts. Strong HubSpot knowledge is essential for managing lists, building dashboards, and analyzing contacts and deals. This role requires someone organized, strategic, and collaborative to align marketing efforts with sales goals. Responsibilities
  • Develop, execute, and optimize performance marketing strategies across Paid, Earned, and Owned channels (e.g., Search, Social, Retargeting, Display, Content Promotion, Influencers).
  • Plan and run high-converting campaigns aligned with business goals, leveraging A/B tests and data insights to improve results.
  • Apply advanced targeting using audience data, demographics, and behavioral signals to boost campaign impact.
  • Manage media budgets efficiently, track spend, and focus on campaigns with the highest ROI.
  • Monitor key metrics (CTR, CVR, CPA, ROAS) via analytics tools to guide decision-making.
  • Partner with creative teams to produce impactful ads, landing pages, and messaging.
  • Collaborate with Sales to align marketing with revenue targets and business goals.
  • Analyze performance data to identify opportunities and optimize strategies.
  • Work cross-functionally with Marketing, Product, and Data teams to ensure strategic alignment.
  • Execute omnichannel strategies for consistent brand experiences across online and offline touchpoints.
  • Manage and segment HubSpot lists, ensuring data readiness for campaigns.
  • Use enrichment tools (e.g., Sales Navigator, Apollo, Lusha, Clay) to build and qualify target account lists.
  • Define engagement criteria and lead scoring based on funnel stage and behavior.
  • Build dashboards and reports in HubSpot to track ABM performance and uncover gaps.
  • Create and manage automated workflows in HubSpot for nurturing and lead handoff.
  • Operate WhatsApp automation tools (e.g., Blip, Treble) to support targeted outreach.
  • Align closely with Sales Enablement and SDRs to ensure strategic ABM execution for high-priority accounts.
Requirements
  • Experience: 5+ years in Demand Generation or Performance Marketing within high-ticket B2B SaaS, with a proven track record of driving revenue and achieving pipeline goals.
  • Education: Bachelor's degree in Engineering, Marketing, Business, or a related field; advanced degree preferred.
  • Project Management: Exceptional organizational and project management skills, with the ability to manage multiple campaigns, priorities, and stakeholders simultaneously.
  • Ad Platforms: Strong knowledge of digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other paid media tools.
  • Revenue Focus: Deep understanding of SQL conversion, CAC, ROI, and long B2B sales cycles, ensuring marketing efforts are directly tied to revenue performance.
  • Attribution: Proven ability to implement multi-touch attribution models, track performance, and optimize channels for maximum impact.
  • HubSpot Expertise: Experience managing and segmenting lists, building dashboards, and creating automated workflows following platform best practices.
  • ABM Tools: Familiarity with contact enrichment platforms like LinkedIn Sales Navigator, Apollo, Lusha, Cortex, or Clay to support account targeting and segmentation.
  • Marketing–Sales Alignment: Ability to collaborate cross-functionally with Sales Enablement and SDR teams to ensure ABM strategies are well-executed and personalized.
  • Strategic Thinking: Strong understanding of the marketing and sales funnel to identify gaps, optimize touchpoints, and improve lead quality through ABM initiatives.
  • Automation Tools: Experience using WhatsApp-based marketing automation platforms (e.g., Blip, Treble) for outreach and lead nurturing is a plus.
Bonus Points
  • Google Ads and Google Analytics certifications.
  • Hubspot and Salesforce certifications.
  • Proficiency in using marketing automation tools for campaign management and optimization.
  • Previous experience with international or multilingual performance marketing campaigns
  • SEO and Google Ads: Demonstrated success in optimizing SEO and Google Ads campaigns, efficiently managing budgets to maximize ROI.
  • Technical Skills: Proficient in CRM and marketing automation tools, leveraging data to inform and execute strategic marketing decisions.

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