
Merchandising Manager, Prime Video Engagement
4 semanas atrás
- Capacidade de tomar decisões independentes;
- Comprovada capacidade analítica;
- Fluência escrita e falada em Português e Inglês;
- Conhecimento de Excel.- Utmost attention to detail and desire to roll up your sleeves;
- Ability to take independent decision;
- Autonomous, organized and self driven;
- Proven analytical skills;
- Fluent written and spoken Portuguese and English;
- Good knowledge of Excel.
Job summary
O time de Amazon Prime Video está construindo o futuro do mercado de entretenimento. Nossa missão é oferecer a maior seleção de conteúdo, incluindo Amazon Originais, e tornar o consumo fácil e divertido, para ser assistido onde e quando quiserem.
Ao se juntar ao time Prime Video Brasil, você vai nos ajudar a aumentar o engajamento e retenção de consumidores, trabalhando com times como Programação, Aquisição de Conteúdo e Marketing Central. Seu objetivo será identificar oportunidades para promover nossos lançamentos de forma assertiva, oferecendo o conteúdo certo, para a pessoa certa, no momento ideal. Você também será responsável pelo roadmap de experimentação e deve garantir a constância de testes, análises e compartilhamento de aprendizados.
A pessoa ideal deve ter atenção a detalhes, compromisso com a excelência e ter capacidade de auto gerenciamento.
É extremamente necessário que a pessoa seja obcecada por clientes, sempre preocupado em ouvir e entender suas necessidades.The Amazon Prime Video team is shaping the future of digital video entertainment. Our mission is to offer customers the widest selection of digital video content including Amazon original content and make it trivially easy for them to enjoy it wherever and whenever they want.
Supporting Prime Video for Brazil, you will help us increase customer engagement, working with Programming, Content Acquisition and Central Marketing team to identify opportunities to merchandise the right titles at the right moment to the right customers. You will also own the experiment roadmap to design tests and analyze results.
Key job responsibilities
- Definir a estratégia de marketing e merchandising de Prime Video, liderando o roadmap de experimentos com foco em engajamento;
- Criar e configurar campanhas de merchandising em todos os devices (website, mobile apps and living room);
- Trabalhar próximo ao time de Programação, Aquisição de Conteúdo e Marketing Central para testar e implementar novas estratégias para aumentar o engajamento e descoberta de conteúdo;
- Analisar, medir e otimizar métricas de merchandising;
- Otimizar campanhas no storefront, incluindo criativos e features, sempre testando, analisando, documentando e compartilhando resultados e melhores práticas.- Defining the marketing and merchandising strategy for the In-App experience (Prime Video storefront) leading the roadmap to increase customer engagement at a service level
- Creating and scheduling individual merchandising campaigns to the BR Prime Video homepages across website, mobile apps, and living room devices
- Working closely with programming and content acquisition teams to test and implement new merchandising strategies to increase discovery of content by customers
- Measuring and optimizing impressions and conversions metrics and be the owner of the in-app merchandising performance
- Optimizing storefront content campaigns, messaging and navigation through frequent testing and data analysis, documenting the results and sharing best practices
A day in the life
Trabalhando em um ambiente dinâmico, sua responsabilidade irá incluir planejar e configurar estratégias de merchandising, definir e implementar iniciativas de experimentação, e compartilhar aprendizados com outros times e territórios. Você irá trabalhar próximo a outros times como Programação, Aquisição de Conteúdo, Marketing Central e BI. Você também precisará ouvir clientes, entendendo comportamentos e necessidades, para garantir que o time de Prime Video oferece a melhor CX e serviço de todos.Working in a dynamic environment, your responsibilities will include creating and scheduling merchandising campaigns, define and execute an experimentation roadmap and sharing learnings with other teams and territories. You will work very close to other teams, such as Programming, Central Marketing and BI. You need to understand our customers needs and work to drive a best-in class video service.
- Experiência com teste e auditoria de qualidade;
- Experiência com e-commerce, entretenimento ou produtos digitais;
- Experiência em um ambiente altamente analítico e orientado a resultados.- Experience with feature testing and quality audit;
- Experience with ecommerce, entertainment or digital products awould be an advantage;
- Experience in a highly analytical, results oriented environment.
A Amazon Brasil valoriza a Diversidade, Equidade e Inclusão (DEI) em todas as nossas posi
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