Principal Product Manager

Overview

Join to apply for the Principal Product Manager role at AB InBev .

AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world

.In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the Role

We're seeking a strategic and forward-thinking Principal Product Manager to shape the future of our sales systems and tools. In this highly autonomous, individual contributor role, you'll lead initiatives that enhance the productivity and effectiveness of our frontline sales teams including field, administrative, and tele-sales functions.

You'll take a step back to uncover foundational opportunities that drive long-term impact across the business. Your work will help unify sales workflows, elevate user experience, and influence how we scale and support sales organizations.

What You'll Do

• Develop deep expertise in how frontline sales teams operate by identifying pain points, inefficiencies, and unmet needs through research and partnership.
  
• Create and champion a strategic product vision that aligns user workflows, business goals, and emerging trends in sales operations.
  
• Define mid- to long-term initiatives that improve productivity, scalability, and system usability.
  
• Collaborate with partners in product, engineering, design, data, and sales operations to frame high-impact problems and explore solutions. Connect business strategy, user needs, and technical capabilities to influence product direction and priorities.
  
• Advocate for changes across process, technology, and organizational practices that deliver meaningful impact.
  
• Clearly articulate trade-offs and opportunities to senior stakeholders and help guide resource allocation across teams.
  

What We're Looking For

• Proven success leading strategic product initiatives in complex environments, ideally at the principal level or equivalent.
  
• Ability to think holistically and long-term, with a focus on solving systemic issues over incremental improvements.
  
• Strong analytical skills with the ability to interpret complex data, identify meaningful insights, and use metrics to drive strategic decision.
  
• Experience working in or closely with field sales, tele-sales, or sales operations organizations
  
• Excellent communication and storytelling skills, with the ability to influence decisions and align stakeholders at all levels.
  
• Strong product intuition, user empathy, and a systems-thinking mindset.
  
• Comfortable operating in ambiguity and thriving in a role with high autonomy and broad scope
  

Preferred Qualifications

• Background in B2B sales systems, CRM platforms, or internal tools supporting sales teams.
  
• Experience leading discovery and research in enterprise or cross-functional environments
  
• Strong understanding of user-centered design principles, with the ability to collaborate closely with designers to deliver intuitive and effective sales tools.
  
• Ability to evaluate technical solutions in collaboration with engineering teams and make informed decisions that balance user needs, scalability, and complexity.
  
• Advanced degree in business, operations, or a related field is a plus—especially if it supports strategic thinking, stakeholder influence, and organizational change. Equivalent experience is equally valued.
  

More about you

• You´re passionate about software development and know how to ensure its quality.
  
• You´re motivated by building world class solutions that impacts millions of users all over the world.
  
• Experienced working in an environment which uses and stimulates DevOps culture;
  
• You´re creative when solving problems and is continuously seeking improvements for processes and solutions;
  
• You can communicate clearly with your team and the company to identify issues and demands;
  
• You have the autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.
  

What We Offer

• Performance based bonus*
  
• Attendance Bonus*
  
• Casual office and dress code
  
• Days off*
  
• Health, dental, and life insurance
  
• Discounts on Ambev products*
  
• School materials assurance
  
• Language and training platforms
  

Seniority level

• Not Applicable
  

Employment type

• Full-time
  

Job function

• Product Management and Information Technology
  

Industries

• Manufacturing, IT Services and IT Consulting, and Food and Beverage Services
  

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