Principal Product Manager

Overview

AB InBev is the leading global brewer and one of the world's top 5 consumer product companies. With over 500 beer brands, we're number one or two in many of the world's top beer markets, including North America, Latin America, Europe, Asia, and Africa.

About AB InBev Growth Group

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

About the Role

We're seeking a strategic and forward-thinking Principal Product Manager to shape the future of our sales systems and tools. In this highly autonomous, individual contributor role, you'll lead initiatives that enhance the productivity and effectiveness of our frontline sales teams including field, administrative, and tele-sales functions.

You'll take a step back to uncover foundational opportunities that drive long-term impact across the business. Your work will help unify sales workflows, elevate user experience, and influence how we scale and support sales organizations.

What You'll Do

• Develop deep expertise in how frontline sales teams operate by identifying pain points, inefficiencies, and unmet needs through research and partnership
• Create and champion a strategic product vision that aligns user workflows, business goals, and emerging trends in sales operations
• Define mid- to long-term initiatives that improve productivity, scalability, and system usability
• Collaborate with partners in product, engineering, design, data, and sales operations to frame high-impact problems and explore solutions
• Connect business strategy, user needs, and technical capabilities to influence product direction and priorities
• Advocate for changes across process, technology, and organizational practices that deliver meaningful impact
• Clearly articulate trade-offs and opportunities to senior stakeholders and help guide resource allocation across teams

What We're Looking For

• Proven success leading strategic product initiatives in complex environments, ideally at the principal level or equivalent
• Ability to think holistically and long-term, with a focus on solving systemic issues over incremental improvements
• Strong analytical skills with the ability to interpret complex data, identify meaningful insights, and use metrics to drive strategic decision
• Experience working in or closely with field sales, tele-sales, or sales operations organizations
• Excellent communication and storytelling skills, with the ability to influence decisions and align stakeholders at all levels
• Strong product intuition, user empathy, and a systems-thinking mindset
• Comfortable operating in ambiguity and thriving in a role with high autonomy and broad scope

Preferred Qualifications

• Background in B2B sales systems, CRM platforms, or internal tools supporting sales teams
• Experience leading discovery and research in enterprise or cross-functional environments
• Strong understanding of user-centered design principles, with the ability to collaborate closely with designers to deliver intuitive and effective sales tools.
• Ability to evaluate technical solutions in collaboration with engineering teams and make informed decisions that balance user needs, scalability, and complexity.
• Advanced degree in business, operations, or a related field is a plus—especially if it supports strategic thinking, stakeholder influence, and organizational change. Equivalent experience is equally valued.

What You'll Do

• Be part of a cross-functional team, directly contributing to feature development and maintenance of a global product;
• Partner with colleagues to build and maintain tooling for test development, automation, and release processes improvement;
• Advocate for the user experience when communicating with product, design, and tech;
• Follow best development practices to achieve continuous improvement;
• Provide the team with a quality strategy that supports the team's delivery goals;
• Be constantly challenged to create world-class solutions.

More about you

• You´re passionate about software development and knows how to ensure its quality;
• You´re motivated by building up world class solutions that impacts millions of users all over the world;
• Experienced working in an environment which uses and stimulates DevOps culture;
• You´re creative when solving problems and is continuously seeking improvements for processes and solutions;
• You can communicate clearly with your team and the company to identify issues and demands;
• You have the autonomy to recognize the current and new priorities, evaluating the impact of their outcomes in the final result.

What We Offer

• Performance based bonus*
• Attendance Bonus*
• Casual office and dress code
• Days off*
• Health, dental, and life insurance
• Discounts on Ambev products*
• School materials assurance
• Language and training platforms

Equal Opportunity & Affirmative Action

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company.

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Demographic Brazil

ABInBev is committed to creating a diverse and inclusive workforce and culture. We conduct confidential surveys to better understand & ensure we provide equal opportunity throughout our end-to-end recruitment process. Individuals seeking employment at ABInBev are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

When you apply to a job on this site, the personal information contained in your application will be collected by ABINBEV SERVICES LLC. Your personal information will be processed in accordance with the law for the purposes of managing ABINBEV's recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.

On a voluntarily basis and subject to receiving your express consent, you'll be asked demographic questions about your ethnicity, gender, sexual orientation and ability status. We collect this information for the purposes of supporting a diverse and inclusive workforce - it will not be considered in the hiring process or thereafter and all information will be reviewed collectively rather than individually. We won't sell or share this information with third parties, but please note that we use Greenhouse Software Inc to manage the recruitment and hiring process on our behalf.

Your personal information will be retained by us for 2 (two) years from collection. You have the right to request access to your personal information, to request that your personal information be rectified or erased, and to request that processing of your personal data be restricted at any time. You can do so by contacting if you are located outside Europe, and emailing abi- if you are located in Europe. We expect that our procedures will deal fairly and promptly with your request. However, if you remain dissatisfied, you have the right to lodge a complaint with your local data protection authority.

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