Analyst Nutrition Consumer Promo

**Why being part of Coca Cola Latin America?**
We're accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we're collaborating with our diverse network of locally connected bottling partners, and when we're returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment and adapt, so we can grow together and make a great business even better.
The Consumer Promo & Content Analyst will work with different brands from the Nutrition portfolio, building experience on global & local brands.
**What You'll Do for Us**
- ** Manage **the creative development process, together with Creative Strategy Director, to define the winning insights, creative territory and narrative
- ** Collaborate **with End-to-End & Brand Leads to map opportunities for disruptive creative narratives, building a plan to translate those opportunities into actions.
- ** Define **the content amplification plan and development cross marketing sub-functions (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media), working together with the IMX (Integrated Marketing Experience) team & local markets
- ** Develops **Consumer Promotions when it is a critical component of the big idea and scalable to ensure relevance and efficiency
- ** Develops **Consumer execution guidelines and** Supports** Marketing Execution by handing over to local marketing teams (Frontline) robust activation tool kits and materials for seamless market activation
- ** Aligns **key stakeholders to IMX (Integrated Marketing Experience) strategy; leading agency relationships and identifying innovative ways to measure the effectiveness of brand campaigns
- ** Translates **Consumer Insights and touch points expertise into concrete communication and brand activation strategies and plans
**Qualification & Requirements**:
- Communication and creative experience (+3 years)
- Great consumer understanding and cultural trends
- Experience content & production creative development
- Ability to decode IMX strategy and execution plans
- Experience working with cross-functional teams
- Agency Creative or Planning Experience is a plus
- Role will require frequent communication with Creative Strategy, Category Lead; E2E Lead & IMX Sub-function Leads; Frontline teams
- Must be comfortable pushing for innovative approaches to communications development and building buy-in across key internal and external stakeholders
- Ability to brief agencies to develop content and communication materials for several categories and channels
- English and Portuguese are required;
**What We Can Do For You**
- ** Iconic & Innovative Brands**:Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Fanta, Topo Chico, and most importantly for this role - Costa coffee
- ** Expansive & Diverse Customers**: We work with a diversified group of customers all over Mexico
- ** Purpose Driven**: Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products**.**
- ** Global Connections**:Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others.
- ** Community of Belonging**:We're an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work.
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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