LATAM Digital Marketing Analyst

Join to apply for the LATAM Digital Marketing Analyst role at Solventum Obrigado pelo seu interesse em trabalhar para nossa Empresa. Recrutar o talento certo é crucial para os nossos objetivos. No dia 01 de Abril de 2024, a 3M Healthcare passou por uma cisão corporativa que levou à criação de uma nova empresa chamada Solventum. Ainda estamos no processo de atualização da nossa página de carreiras e documentos de candidatura, que atualmente possuem a marca 3M. Por favor, tenha paciência conosco. Enquanto isso, a nossa Política de Privacidade aqui: continua a ser aplicada a qualquer informação pessoal que enviar, e os cargos da marca 3M listados na nossa Página de Carreiras são para cargos na Solventum. Tal como era na 3M, na Solventum todos os candidatos qualificados serão considerados para emprego, independentemente da sua raça, cor, religião, sexo, orientação sexual, identidade de género, origem nacional, deficiência ou estatuto militar. At Solventum, we enable better, smarter, safer healthcare to improve lives. As a new company with a long legacy of creating breakthrough solutions for our customers’ toughest challenges, we pioneer game‑changing innovations at the intersection of health, material and data science that change patients' lives for the better while enabling healthcare professionals to perform at their best. Because people, and their wellbeing, are at the heart of every scientific advancement we pursue. We partner closely with the brightest minds in healthcare to ensure that every solution we create melds the latest technology with compassion and empathy. Because at Solventum, we never stop solving for you. Impact You’ll Make in this Role Responsible for planning, executing, and monitoring online marketing campaigns to boost brand visibility, strengthen awareness of IP&SS solutions, engage audiences, and generate leads that support business growth. This role focuses on creating customer value through a comprehensive digital experience, leveraging multiple touchpoints and ensuring alignment with the overall communication strategy. Key Responsibilities Lead the development of IP&SS digital customer experience maps, collaboratively with all marketing team, and define the most relevant touchpoints for target audience Plan, execute and monitor digital marketing campaigns aligned to communication strategy Collaborative work with agency and global communication/digital teams for campaign execution and brand guidance compliance Data/metrics tracking and analysis to evaluate campaign effectiveness and identify improvement opportunities Keep updated all online media of MedSurg/IP&SS which are part of digital customer experience, as website and product catalog, social media (IG, LinkedIn, Youtube) etc Integrate all digital initiatives to internal platforms and tools as Eloqua, SFDC, iCapture, Showpad Comply with all internal workflows: content approval, content digitalization Plan, execute and monitor e‑commerce campaigns and content, aligned to business strategy, to promote the products and improve sales through this channel Your Skills And Expertise Bachelor’s Degree or higher AND 3 years of Digital Marketing Campaigns and/or Customer Digital Experience Journey Practical knowledge of tools such as Salesforce, Eloqua, Sprikl among others Fluent in English and Spanish Additional Qualifications That Could Help You Succeed Proactive and innovative professional with strong analytical, communication, and project management skills Proven ability to thrive in dynamic environments, manage multiple priorities, and deliver measurable impact on process efficiency and commercial value through technology Work location: Hybrid Eligible, Campinas – SP Travel: May include up to 10% domestic/international Must be legally authorized to work in country of employment without sponsorship for employment visa status. Supporting Your Well‑Being Solventum offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, Solventum regularly benchmarks with other companies that are comparable in size and scope. A Solventum é um empregador que oferece oportunidades iguais à todos. A 3M não discriminará nenhum candidato baseado em sua raça, cor, idade, religião, gênero, orientação sexual, identidade ou expressão de gênero, nacionalidade ou deficiência. Referrals increase your chances of interviewing at Solventum by 2x. #J-18808-Ljbffr