Category Marketing Manager

4 semanas atrás

São Paulo, São Paulo, Brasil Amazon Servicos de Varejo do Brasil Ltda. Tempo inteiro
Experience developing and managing acquisition marketing or channel programs.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience developing and executing campaigns across a multitude of time zones and languages.
At Amazon Brazil we value Diversity, Equity and Inclusion (DEI) in all our job positions, therefore, we act intentionally so that our internal environment reflect the plurality of the businesses we play and the customers we serve.
In Brazil, we have a Diversity, Equity and Inclusion squad, which is formed by representatives from different roles and areas, as we understand that this agenda must have different perspectives and multiple experiences. Our leadership is committed and understands more and more their role in sharing and acting on our leadership principles, with the purpose of 'Strive to Be Earth's Best Employer'. Understanding our responsibility and our need for change, we are conscientious that 'Success and Scale Bring Broad Responsibility'
Key job responsibilities
The Category Marketing Manager will act as the point of contact for the Amazon Shopping Experience and Marketing & Traffic teams on behalf of category business, centralizing all requests and reporting results.
**The area of responsibilities for this role includes**:
- Own all on-site campaigns for your categories
- Develop and analyze performance metrics and articulate these into written narratives to drive business decisions and opportunities
- Partner across internal teams to develop and implement optimal customer experiences
- Work with cross-functional teams on launch products and categories, calendaring and execution planning.
- Conduct regular quality control of our website by drawing on quantitative results.
- Continuously observe industry trends and refresh the website to reflect such trends.
- Build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.
- Create experiment frameworks, analyzing results, and structuring scalable campaigns through AB Testing.
**The successful Marketing Manager must be able to**:
- Roll up the sleeves and execute the day-to-day campaigns to drive product and category discoverability, sales
- Dive deep into performance and qualitative metrics to extract key insights for the business improvement
- Propose and analyze the results of on-site experience testing, communicate learnings upwards, and use the data to drive future optimization
- Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development.
- Blend of analytical skills and keen attention to details that leads to the high standard deliveries
Sao Paulo, SP, BRA
- Experience driving direction and alignment with large cross-functional teams and agency partners.
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint.

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