Intimate Care Category Sr Manager

4 semanas atrás

Sao Paulo, Brasil Kimberly-Clark Tempo inteiro

Intimate Care Category Sr Manager (B2B) | Latin AmericaCategory Manager is responsible for the sustained and profitable short- mid term P&L growth of their categories by setting the strategic vision and commercialization strategy through the development and implementation of a 5-year strategic business plan and 1-year operating plans including key strategic growth pillars : innovation, portfolio / price strategy, value proposition, digital Cx transformation through omnichannel execution.**Business-Marketing Strategy**- Develop selling stories, campaigns, communications and activation strategies, based on category foundations- Creation - deployment of compelling customer and EU value propositions (products, bundles, solutions) and selling stories that result in a rich and sustained sales opportunity pipeline.- Lead portfolio and price positioning strategies- Define category Claims Roadmap- Develops Omni-channel marketing strategies, including the digital space**Innovation**- Develop mid term innovation: products, bundles and programs that enable continued category leadership and solution-delivery. Drive a near-term category innovation strategy and pipeline that consistently fuels business growth based on end user needs- Accountable for successful market commercialization of new product innovations, line extensions, bundle and other product/ category /solution enhancements- Lead IMF process successful implementation parenting with PMO/ R&E team**Operacional Performance**- Ensure category financial and commercial levers deliveries through strong business analysis, problem-solving and course-correction to ensure category performance are aligned to strategic plans and targets- Monitor Price / portfolio strategies are performing correctly according to changing market needs and competitors' developments- Define category campaigns objective / strategy ensuring their ROI working jointly with Cx / integrated team and capture learnings to continue improving omnichannel impact**Customer / Market insights**- Specifying and overseeing the research needed to determine the needs and desires of customers- Use market research to nurture category strategy and pipeline getting ideas for solutions that customers will want- Lead products/ solutions analysis in partnership with R&D to ensure PO and category leadership**Requirements**:- Graduated- Experience as Category Manager- Must speak English, Spanish and Portuguese**Global VISA and Relocation Specifications**:**Primary Location**: Brazil -Sao Paulo**Additional Locations**: Colombia- Bogota, Costa Rica - San Jose, El Salvador, Peru- Lima**Worker Type**: Employee**Worker Sub-Type**: Regular**Time Type**: Full time

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