CRM Manager Brazilian Market

Há 6 dias

Sao Paulo, Brasil GG Poker Brasil Tempo inteiro
**Job Title**:
CRM Manager Brazilian Market
**Reports to**:
Marketing Manager
**Location**:
Remote/Home Office
**Job Summary**:
The CRM Manager will be directly responsible for creating and deploying regional campaigns promotions, lifecycles and managing the promotions calendar for Brazil.
You will work with the Marketing Team and Global CRM Team to create the most effective campaigns and brand promotions.
You will be measured on your ability to impact top-line KPIs; your main objectives are to reduce churn, increase conversion rates, reactivate customers, improve customer satisfaction, and increase overall player lifetime value.
**Primary Responsibilities**:
- Maintain and action poker lifecycles aimed at engagement of existing players’ base and welcoming newly acquired players.
- Create engaging campaigns focused on different KPIs e.g. retention, growth, conversion etc.
- Monitor and report on KPIs across a comprehensive set of performance metrics.
- Follow and report on competitor activity within the area of online poker.
**Knowledge / Expertise / Qualifications**:
- Qualifications and/or equivalent experience in CRM and general marketing.
- Ideally comprehensive knowledge and understanding of poker and the online poker industry.
- An excellent understanding of Customer Relationship Management theory and practise.
- Experience in CRM tools and techniques
- Optimove and Tableau experience is an advantage
- Strong knowledge of communications, web technology and customer journey
- Excellent written communication skills with ability to tailor communications to varied audiences.
- Highly creative with excellent attention to detail
- A proven record of delivering against targets
- Fluent in English
Tipo de vaga: Autônomo / PJ
Salário: R$8.500,00 - R$10.000,00 por mês
Horário de trabalho:
- Turno de 8 horas

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