User Engagement Manager
Há 2 dias
Join to apply for the User Engagement Manager role at 99 . Get AI-powered advice on this job and more exclusive features. About the Company If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay). Since 2018, we have been part of DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more. Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results. About the Team / Role The User Engagement team focuses on retaining and activating users, ensuring consistent frequency of purchases and a strong value proposition for food on the platform. This role requires designing lifecycle engagement strategies, campaigns, and funnels to maximize user retention. In this role, you’ll be: Designing and implementing user engagement strategies to increase frequency and retention. Creating custom engagement funnels by user segment and shopping scenario. Collaborating with Product and Marketing to improve communication touchpoints. Monitoring repeat order rates, churn, and engagement KPIs. Using data insights to iterate strategies and optimize user lifecycle. Benchmarking market practices and proposing innovative engagement initiatives. We’re eager to be in touch because you have: 4+ years of experience in CRM, user engagement, or lifecycle marketing. Solid background in consumer platforms, e-commerce, or groceries. Strong analytical mindset with KPI ownership. Ability to lead cross‑functional engagement projects. Portuguese and English proficiency (mandatory); Mandarin is a strong plus. Benefits We create user value: We strive to always create valuable experiences for our users in everything we do, focusing on innovation for safe, pleasant, and efficient experiences. We are data‑driven: We make informed decisions and analyze valuable metrics to navigate the business landscape strategically. Win‑win collaboration: Success is a team sport. We communicate with candor, execute with excellence, and win together. Integrity: We always do the right thing, speak our minds, and listen to each other. Growth: We continually learn, challenge ourselves, and grow together. Diversity and Inclusion: We respect each other, believe in equal opportunities, and practice inclusion, plurality, and respect. This position is open to everyone, including pregnant people and people with disabilities (PwD). #J-18808-Ljbffr
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User Engagement Manager
3 semanas atrás
São Paulo, Brasil DiDi Chuxing Tempo inteiroIf you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole,...
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User Engagement Manager
3 semanas atrás
São Paulo, Brasil DiDi Global Tempo inteiroCompany Overview If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey. We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for...
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