User Engagement Innovator

1 dia atrás

São Paulo, Brasil beBeeGrowth Tempo inteiro

About the Role At our company, we're redefining how users engage with food delivery - making every interaction fun, rewarding and habit-forming. As a User Experience Specialist (Gamification), you'll design game-inspired experiences that drive daily engagement, repeat orders and viral growth. What You'll Be Doing: Design addictive engagement mechanics like spin-the-wheel, mission-based challenges and group order incentives. Drive higher session times and conversions through gameplay-inspired features that reward user action. Gamification System Engineering: Build dynamic 'order → earn → redeem' loops, incorporating badges, points and progress bars. Use behavioral triggers to encourage repeat actions and deepen user loyalty. Real-Time Experience Optimization: Leverage heatmaps and engagement data to adjust reward probabilities, triggers and timing. Continuously balance ROI with user delight in real-time. Social Virality Design: Create scalable viral loops through share-to-unlock mechanisms (e.g., split red packets, gift orders, free meal invites). Enable cost-efficient user acquisition through user-driven sharing. What We're Looking For: Proven background in user growth, gamification or product operations, ideally within food delivery or O2O ecosystems. Technical Skills & Creative Capabilities: Hands-on experience with mini-game platforms like WeChat Mini Programs, ZEGO or similar frameworks. Applied knowledge of behavioral economics concepts such as loss aversion, variable rewards and instant gratification. Data-Driven Thinking: Ability to build and analyze engagement funnels to optimize CAC vs LTV performance. Strong command of multivariate testing, cohort analysis and attribution modeling. Bonus Points: Experience launching seasonal or event-based gamified campaigns (e.g., holidays, sports, cultural moments). Passion for turning numbers into fun, sticky user experiences.

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