User Experience Innovator

1 semana atrás


São Paulo SP, Brasil beBeeUser Tempo inteiro

User Engagement Strategist We're redefining how users interact with food delivery, making every experience fun, rewarding, and habit-forming. Our ideal candidate will design game-inspired experiences that drive daily engagement, repeat orders, and viral growth. Creative Mechanic Development Create addictive engagement mechanics like spin-the-wheel, mission-based challenges, and group order incentives. Drive higher session times and conversions through gameplay-inspired features that reward user action. Gamification System Engineering Develop dynamic 'order → earn → redeem' loops, incorporating badges, points, and progress bars. Use behavioral triggers to encourage repeat actions and deepen user loyalty. Real-Time Experience Optimization Analyze heatmaps and engagement data to adjust reward probabilities, triggers, and timing. Balanced ROI with user delight in real-time. Social Virality Design Create scalable viral loops through share-to-unlock mechanisms (e.g., split red packets, gift orders, free meal invites). Enable cost-efficient user acquisition through user-driven sharing. Key Requirements Proven background in user growth, gamification, or product operations, ideally within food delivery or O2O ecosystems. Tech & Creative Skills Familiarity with mini-game platforms like WeChat Mini Programs, ZEGO, or similar frameworks. Knowledge of behavioral economics concepts such as loss aversion, variable rewards, and instant gratification. Data-Driven Insights Able to build and analyze engagement funnels to optimize CAC vs. LTV performance. Strong command of multivariate testing, cohort analysis, and attribution modeling. About the Role Deliver impactful user engagement experiences.



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    User Engagement Strategist We’re redefining how users interact with food delivery, making every experience fun, rewarding, and habit-forming. Our ideal candidate will design game-inspired experiences that drive daily engagement, repeat orders, and viral growth. Responsibilities Creative Mechanic Development: create addictive engagement mechanics like...


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