CRM Senior Manager
Há 1 mês
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 17 markets with 2 brands (Betano & Stoiximan).
We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2,500 Kaizeners, from 40+ nationalities spreading across 3 continents. Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let's start with the role
In this role, you will be responsible for planning and coordinating the execution of the CRM strategy for the Sportsbook and Casino products across multiple channels. Your focus will be on creating high engagement in all channels and for driving upwards the number of active players, retention, reactivation and cross-sell objectives for Sportsbook and Casino members.
As a CRM Senior Manager, you will:
- Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team taking into account local compliance, market conditions and competition;
- Take ownership of the CRM plan;
- Plan and develop local, personalized and targeted campaigns using relevant customer channels such as onsite messaging, email, messaging and Social Media;
- Liaise with CRM Strategy Team in HQ for fine-tuning of the automated lifecycle journeys, keeping stakeholders updated on market insights, competition intelligence, best practices;
- Ensure campaign execution and delivery is completed as per plan and all the relevant stakeholders are aware of the volumes, performance and outcomes;
- Deploy the bonus budget profitably through robust planning, execution and analysis;
- Analyze historical revenue performance and forecast future program performance;
- Initiate and manage the development process of creatives - from brief to delivery - with a laser focus on the customer insight and deliver customer engagement and response;
- Lead ongoing segmentation of the customer base in the market to identify insights and target customer segments with specific campaigns;
- Identify customer touchpoints and ensure that the right actions and communications are implemented;
- Keep abreast of advertising standards and consumer protection laws and standards in the local market;
- Follow and report on competitor activity within the local market;
- Regular report to senior stakeholders on the success of campaigns, demonstrating a deep understanding of customer motivation.
What you'll bring:
- Strong experience in CRM, lifecycle management or marketing, preferably in a technology company;
- Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile;
- Well-versed in extracting customer insight from data;
- Great organization, planning and prioritization skills, with strong attention to detail;
- Solid experience in implementing, driving and managing complex multi-channel campaigns;
- Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus;
- Exceptional stakeholder management and collaboration skills;
- Excellent command of the English language.
Please submit your CV in English.
#J-18808-Ljbffr-
Senior Crm Manager
1 semana atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the Senior CRM Manager, you will own and execute the...
-
Senior Crm Manager
3 semanas atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the CRM Manager, you will develop a...
-
Senior CRM Manager
1 semana atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the Senior CRM Manager, you will own and execute the...
-
Senior Crm Manager
3 semanas atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.Responsibilities:Develop a...
-
Analista De Crm Sênior
Há 1 mês
São Paulo, Brasil Grupo CRM Tempo inteiroJunte-se à equipe do Grupo CRM e faça parte de uma cultura que valoriza as pessoas como o principal ingrediente do nosso sucesso. Buscamos uma pessoa Analista de CRM Sênior. Se você é proativo, tem orgulho do que faz e está pronto para enfrentar desafios em um ambiente estimulante de crescimento pessoal e profissional, venha fazer parte dessa jornada...
-
Senior CRM Manager
1 semana atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the Senior CRM Manager, you will own and execute the...
-
Senior CRM Manager
1 semana atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the Senior CRM Manager, you will own and execute the...
-
Senior CRM Manager
1 semana atrás
São Paulo, Brazil, BR BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the Senior CRM Manager, you will own and execute the...
-
Senior CRM Manager
1 semana atrás
São Paulo, SP, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager based in São Paulo. Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally. As the Senior CRM Manager, you will own and execute the...
-
Senior CRM Manager
3 semanas atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the CRM Manager, you will develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the CRM Manager, you will develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, Brazil, BR BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in São Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.As the CRM Manager, you will develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, SP, Brasil BettingJobs Tempo inteiroBettingJobs is partnering with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in São Paulo. Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally. As the CRM Manager, you will develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.Responsibilities:Develop a...
-
Senior CRM Manager
3 semanas atrás
são paulo, Brasil BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.Responsibilities:Develop a...
-
Senior CRM Manager
3 semanas atrás
são paulo, Brasil BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo. Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally. Responsibilities: Develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, Brasil BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.Responsibilities:Develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, Brazil, BR BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo.Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.Responsibilities:Develop a...
-
Senior CRM Manager
3 semanas atrás
São Paulo, SP, Brasil BettingJobs Tempo inteiroBettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo. Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally. Responsibilities: Develop a...
-
Analista de CRM Sênior
Há 1 mês
São Paulo, Brasil Grupo CRM Tempo inteiroJunte-se à equipe do Grupo CRM e faça parte de uma cultura que valoriza as pessoas como o principal ingrediente do nosso sucesso. Buscamos uma pessoa Analista de CRM Sênior . Se você é proativo, tem orgulho do que faz e está pronto para enfrentar desafios em um ambiente estimulante de crescimento pessoal e profissional, venha fazer parte dessa jornada...
