Senior CRM Manager

1 semana atrás

São Paulo SP, Brasil BettingJobs Tempo inteiro

BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Senior CRM Manager to join their team in Sao Paulo.

Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.

Responsibilities:

  • Develop a comprehensive, data-driven CRM strategy for the local market in collaboration with the HQ team considering local compliance, market conditions and competition.
  • Own and execute the local CRM plan, developing targeted, personalized campaigns across channels like email, social media, and onsite messaging.
  • Coordinate with HQ to refine lifecycle journeys, providing insights on market trends and competitor activities.
  • Ensure campaigns are delivered as planned, tracking volumes, performance, and results for stakeholders.
  • Allocate and manage the bonus budget effectively, analyzing past and forecasted performance.
  • Drive the creative development process with a customer-focused approach to boost engagement and response.
  • Segment the customer base to target specific groups with relevant campaigns.
  • Oversee customer touchpoints, ensuring timely and appropriate communications.
  • Stay informed on local advertising standards and competitor activities.
  • Regularly report campaign success and customer insights to senior stakeholders.

Requirements:

  • Extensive experience in CRM, lifecycle management or marketing, preferably in a technology company.
  • Proven track record of developing and implementing a campaign strategy based on an understanding of customer needs and customer profile.
  • Well-versed in extracting customer insight from data.
  • Great organization, planning and prioritization skills, with strong attention to detail.
  • Solid experience in implementing, driving and managing complex multi-channel campaigns.
  • Professional experience in operating CRM tools (Adobe Campaign or Salesforce CRM, for example). Optimove tool will be considered a plus.
  • Exceptional stakeholder management and collaboration skills.
  • Excellent command of the English language.

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