[D] Lifecycle Marketing Specialist

2 semanas atrás

São José do Rio Preto, Brasil LatamCent Tempo inteiro

Lifecycle Marketing Specialist Location: Latam (Remote) About the Role We're looking for a Lifecycle Marketing Specialist to plan, build, and optimize campaigns that drive user engagement, monetization, and retention. You'll own the execution of push notifications, in-app messages, and email marketing using tools like MoEngage and Purchasely, while working closely with Product and Engineering to deliver highly personalized lifecycle journeys. Success in this role over the first 3-6 months will mean: Launching and maintaining multiple lifecycle campaigns with accurate targeting and triggers Improving key engagement and retention metrics through A/B testing and segmentation Delivering consistent campaign performance reports with actionable insights Building strong cross-functional partnerships to execute promotions and paywall strategies Key Responsibilities Plan and execute lifecycle marketing initiatives for user engagement and monetization Build, test, and deploy campaigns across push, in-app, and email channels Maintain MoEngage campaigns, including testing, deployment, and tracking results Work with Engineering to set up attributes and triggered events for campaigns Support user journey mapping and personalization by profile Contribute to monetization strategies, promotions, and win-back campaigns Optimize performance via segmentation, surveys, and A/B testing Produce weekly and monthly performance reports with recommendations Coordinate campaign assets, briefs, copy, templates, and segmentation lists Stay current with new marketing technologies and capabilities Requirements Based in Latin America with C1C2 English fluency Bachelor's degree in Marketing, Business, or related field 1+ year in Lifecycle or Growth Marketing Hands-on experience with mobile CRM platforms (MoEngage, CleverTap, or Braze) Strong copywriting, organizational, and project management skills Experience working closely with Product and Engineering on lifecycle triggers Ability to interpret customer data for targeted campaigns Detail-oriented, adaptable, and able to manage multiple priorities Preferred Qualifications Experience with Purchasely or similar monetization tools Familiarity with paywall strategies and in-app monetization tactics Strong analytical skills for campaign optimization Compensation & Logistics Full-time Aligned with U.S. Eastern Time working hours Company Overview Visual Blasters is a creative technology company building engaging digital experiences. We value innovation, collaboration, and a user-first mindset. You'll be joining a team passionate about delivering fun, impactful products to millions of users worldwide. Job description created by latamcent.com , a nearshore staffing agency #J-18808-Ljbffr

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