Lifecycle Marketing Program Specialist

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.

The Lifecycle Marketing Specialist is responsible for developing and implementing strategic marketing programs and campaigns focused on the ClassPass consumer referral program and new user onboarding. Key responsibilities include diving deep into referral data, delivering actionable reporting and recommendations around referrals and social elements, launching lifecycle campaigns end to end using Braze and in-house tools, ideating and partnering closely with Product, Creative, and Finance on high-impact initiatives.

Day-to-day activities include analyzing referral acquisition drivers, managing referral campaigns and strategies, planning and running A/B tests, and optimizing key lifecycle KPIs like engagement. The ideal candidate has hands-on experience strategizing lifecycle campaigns, a strong grasp of marketing performance metrics, and a proven track record of implementing data-driven lifecycle strategies.

• Bachelor's degree in Marketing or related field
• 3+ years of experience in growth marketing, consulting, analytics or a data-driven marketing role
• Proven ability to manage multiple marketing campaigns simultaneously with minimal oversight
• Experienced in aligning marketing programs to the user lifecycle and deploying the right channels at the right time for the right audience.
• Results-driven, with experience developing testing strategies, ad hoc analysis and running AB tests
• Exceptional communicator with a history of effective cross-functional collaboration, especially with Product and Engineering teams
• Highly analytical with experience turning data into actionable insights and building to help make data-driven decisions
• Highly organized, with a bias for action and a strong sense of accountability

Sound like the role for you? We'd love to hear from you Even if you're not 100% sure about potential fit, we still encourage you to apply. We're looking for the right person, not the perfect series of checkboxes.

Playlist is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at Playlist, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice(as applicable).