Sr Product Manager

Job Description Join us to develop and execute brand strategy for key Oncology brands and indications in Brazil—owning positioning, demand generation, omnichannel activation, and launch/expansion readiness. Serves as the franchise performance owner in the country, integrating medical, market, and access insights to drive sustainable, compliant clinical adoption. Senior Product Manager (Associate Director) Responsibilities Brand Strategy and Planning: Lead annual and mid‑term Brand Plans, including segmentation and targeting, positioning, value proposition, and key messages by persona/care pathway. Build scenarios and forecasts grounded in epidemiology, site capacity, clinical guidelines, and competitive dynamics. Manage brand budget (A&P), prioritizing initiatives with the highest ROI and conducting quarterly reviews. Go‑to‑Market and Omnichannel Execution: Design and execute 360° campaigns (field, digital, scientific events, medical education, peer‑to‑peer), measuring impact across funnel and journeys. Orchestrate modular approved content (Promo/Non‑Promo) and segment‑level personalization in partnership with Medical/Legal/Regulatory. Enable the field force materials, messaging, call guides, cycle launches, enablement tools, and training. Launches and Indication Expansions: Lead launch readiness and lifecycle management (LCM) market shaping, demand planning, materials, supply alignment, and coordination with Market Access and Regulatory. Develop plans for new lines/indications, including competitor mapping, TPP alignment, and portfolio trade‑offs. Insights & Analytics: Set the learning agenda, insights programs, quantitative/qualitative research, performance dashboards. Monitor brand KPIs, coverage, and field execution quality; drive agile tactical optimization based on data. Market Access and Pricing: Co‑lead with Market Access on pricing strategies, dossiers, and reimbursement/integration (public/private), ensuring consistency between clinical positioning and economic value narratives. Support strategic negotiations and patient support programs within policy and compliance frameworks. Governance, Compliance, and Medical Interface: Ensure approval and use of materials per internal policies and applicable codes (ANVISA, RDCs, LGPD, INTERFARMA/IFPMA). Partner closely with Medical Affairs for scientific alignment, KOL engagement, and non‑promotional education. Stakeholder Management and Partnerships: Engage KOLs, medical societies, cooperative groups, and centers of excellence in educational/scientific initiatives. Coordinate agencies/vendors (creative, media, events, digital), ensuring quality, timelines, and measurable outcomes. Requirements (Education/Experience/Skills) Education: Bachelor’s in Business, Marketing, Pharmacy, Medicine, Nursing, Biomedical Sciences, or related fields. Post‑grad/MBA preferred. Experience: Pharma/biotech Oncology; proven track record in national launches/indication expansions and leading complex cross‑functional projects. Technical knowledge: Oncology care pathways; brand planning; omnichannel/digital marketing; CRM and automation; forecasting and basic finance; market access & reimbursement; regulatory compliance (ANVISA). Experience in lung and/or gastrointestinal tumors is strongly desirable. Skills: Strategy, clinical and value storytelling, data analysis, project and budget management, executive communication, influence without authority, cross‑functional collaboration, stakeholder negotiation. Languages: Native Portuguese; advanced/fluent English for global collaboration and scientific materials. Tools: Excel/PowerPoint/BI (Power BI/Tableau), CRM/CLM, marketing automation and content management platforms. Behavioral Competencies Strategic vision and results orientation Customer focus (HCP/patient) and evidence‑based decision making Collaborative leadership and people development Agility, prioritization, and disciplined execution Innovation, experimentation, and continuous improvement Ethics, compliance, and accountability Seniority Level Not Applicable Employment Type Full‑time Job Function Marketing and Product Management #J-18808-Ljbffr