Sr Cardio Brand Manager

Summary Sr Cardio Brand Manager – Lead the strategy and execution for Novartis’ top global brand in Brazil and upcoming launches in the cardiology therapeutic area. Shape end-to-end brand performance: insight generation, omnichannel engagement, payer value creation, and alliance management within the cardiovascular portfolio. About the Role Location: São Paulo, Brazil. Novartis is unable to offer relocation support; please only apply if location is accessible. Key Responsibilities Develop and execute brand strategy, marketing mix, and operational plans to maximize performance for Novartis’ top-selling global brand. Lead cross‑functional launch planning and develop cardiology‑specific value narratives and educational initiatives for HCPs, payers, and patient communities, aligned with scientific evidence and local regulations. Lead the integrated brand plan aligned to lifecycle milestones and long‑term portfolio objectives. Make strategic and informed decisions based on analytics, market data, customer insights, scientific evidence, and lifecycle analysis. Apply BD&L knowledge to identify and manage alliances such as commercial partnership or licensing opportunities that extend portfolio value. Build a digital communication strategy consistent with brand identity and Novartis’ digital framework. Ensure effective use of omnichannel tools and Health Solutions to engage HCPs, payers, and patient organizations; optimize personalization, content cadence, and channel mix. Co‑create a compelling value proposition that addresses customer needs and payer expectations, ensuring differentiation in a post‑LoE environment. Oversee and manage whole value chain (commercial partners, distributors, pharmacies, and other channels), patient relationship programs, engagement with private and public payers. Leverage analytics for forecasting, segmentation, targeting, and performance management across brands. Build forecasts and patient flows with Finance, BI, Medical, and Commercial teams; track KPIs and continuously improve based on insights. Requirements Strong knowledge of the Brazilian healthcare ecosystem and key stakeholders (healthcare systems thinking), including cardiology pathways and market dynamics. Innovative mindset with strong omnichannel skills and experience executing digital‑first brand strategies. Holistic ecosystem view, strategic thinking, and strong business acumen. Proven experience in brand vision, strategy, positioning, and value proposition development. Insight‑driven analytical skills covering customer, brand, and patient journey analytics. Background in the pharmaceutical industry or closely related markets; cardiovascular experience is a plus. Commercial experience in the healthcare sector, including launch planning and cross‑functional leadership. Experience managing alliances, commercial partnerships and LOE strategy. Advanced English; Portuguese fluency required. Why Novartis Our purpose is to reimagine medicine to improve and extend people’s lives. With our people, we drive ambitious goals and create an inclusive work environment that reflects the patients and communities we serve. Benefits Competitive salary, annual bonus, life insurance, home office policy (two days a week), retirement and wellbeing plans, flexible working arrangements, birthday day‑off, parental leave, subsidized dining facilities, health insurance, employee recognition platform, Gympass, employee resource groups, and virtual self‑development tools. For more information on our benefits, see the Novartis Life Handbook: #J-18808-Ljbffr