Em Brand Training Manager

ROLE SUMMARY

The CET EM Brand Training Manager role is responsible for Customer Engagement Training for one or more brands, Business Unit (BU), or Therapeutic Area (TA). The role is responsible for providing product and customer engagement skills training to new and existing team members, ensuring that they have the skills and knowledge required to successfully represent the company in the marketplace.

As the representative of the CET EM Team to the in-market brand/BU/TA leadership, the EM Customer Engagement Training Brand Training Manager role participates as a strategic partner, thoroughly understands the needs of the BU to which they are assigned, and defines, develops, and delivers training services to meet the needs of the business in support of Brand Launches, new employee training, as well as ongoing training needs based on critical market needs and other business-related initiatives.

ROLE RESPONSIBILITIES
- Serve as the primary representative of the Customer Engagement Training organization, acting as a strategic partner to brand leadership to drive BU and Brand strategic priorities.
- Define both short-term and long-term training priorities for the sales team for allocated Brands, in collaboration with allocated BU business and brand leadership as well as other key stakeholders.
- Foster strong relationships with Business Unit Partners, collaborating closely with Leadership, Marketing, Medical, Sales, Regulatory, and Legal teams to prioritize training needs and manage demands effectively.
- Develop/translate/localize and oversee GCMA approval learning journey and training curriculum to address brand needs, coordinating with team members for an integrated approach to content development and mastery.
- Oversee the translation, localization, development where required, and approval (where required) of training content.
- Utilize learning technology and manage training courses using Pfizer-endorsed platforms such as Microsoft Teams, PLA Platform, and Qstream.
- Oversee the certification process for team members according to CET core standards and local regulatory requirements.
- Lead the program management, development, and execution of training programs in accordance with product business strategies, BU needs, selling and coaching model constructs, and pre-determined impact and outcome metrics.
- Ability to deliver all skills related to effective communication of our brands: selling skills, objection handling, effective communication, customer understanding, etc.
- To ensure, whenever possible, that core Customer Engagement Training content is used. The role may serve, when required, as a training content development expert for local training needs, Brand POAs, brand & business acceleration efforts, and dynamic training needs.
- Oversee multi-modal learning resources, including print, eLearning modules, leader-led workshops, presentations, pre-launch and launch training sessions, and sustainability programs.
- Lead and/or participate in a cross-functional team construct to form and implement Brand Training Curricula, including planning, logistics, participant management.
- Conduct and coordinate engaging training sessions, utilizing Subject Matter Experts where necessary, both virtually and in person, covering product knowledge, disease states, competitive analysis, market dynamics, customer dynamics, sales techniques, and technical expertise.
- Provide coaching and mentorship to team members throughout their training journey.
- Support the development of training capabilities among team members.
- Collaborate with the wider Global Employee Engagement (CET IM and Global Content Creation Teams) to provide local training content needs and determine suitable core content for implementation.
- Understanding GCET service offerings, organizational capabilities, and leverage such knowledge to analyze market and other relevant data to identify new training needs and refine existing training curriculum and recommend new trainings to optimize workforce effectiveness.
- Within the market, drive the standardization of Brand Training working model across brands, therapy areas, and business units.
- Familiarize with and act as an expert for the current selling framework, market and customer content, new disease states and treatments across the current and future product portfolio.
- Participate in Field Visits with team members, to maintain a 'real-life' understanding of assigned brand/s and coach/upskill team members where necessary.

Regional Responsibilities:
TM is accountable for working across ICO Brand and Medical Teams, Local CET EM Training Managers, CET Brand Excellence Lead, and GCET TAP Team for assigned BU/brand to drive quality and harmonization of Global Core content for the EM Region and ensure identification and timely escalation of 'regional' content requirements.

The CET EM Brand Training Manager serves as the point of contact and champion for other CET EM TMs in different countries for the