Brand Manager

Reporting to the Marketing Director Brazil, the key function of the Brand Manager is to spearhead and guide initiatives around Monster brands in the global markets primarily focused on Brazil. Guide through leadership and provide direction on marketing programs spanning consumer-facing, and bottler-facing activities. Includes overseeing and providing direction for topline marketing programs, Digital plans, partners, events, and digital/social content development. The Brand Manager will serve as one of the internal brand champions for the flagship brands, driving and developing positioning, selling stories, and marketing innovation.
**Essential Job Functions**:
- Partner with global teams and US brand teams aligning strategic visions and assets to guide Brazil initiatives and developing yearly marketing planning, plan development, ideation, brand architecture, prioritization planning, and calendarization.
- Work with agencies and partners in order to build annual marketing plans supporting the creation and development of the brand marketing plan - from strategy to analysis through implementation
- Provide strategic recommendations and guidelines for each brand (ie green/ultra/juice/reign etc) and platform (action sports, gaming, and music/culture)
- Developing positioning, selling stories, presentations, and marketing 360 plan for each brand and new product development in partnership with marketing managers and new business/NPD team
- Work with executive management, the Brand Marketing Team, New Product Development, Digital Marketing, Ecommerce, Art Department, Category Management, and in-market agencies to create and develop new assets, POS, and online resources for product line extensions.
- Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability.
- Responsible for tracking and maintaining monthly performance reports (Nielsen, dunnhumby, internal data, etc.) and continuously monitoring marketing trends, and keeping a close eye on competitors in the marketplace.
- Demonstrate a deep understanding of drivers of performance of assigned category and brand.
- Identify opportunities and issues to drive brand growth and profitability.
- Collaborate with the insights team to leverage research (historical, secondary) and insights (consumer).
- A key counterpart in overall media planning, media partnerships, and 360 media planning.
- Guide creative POV for eCommerce brand strategy, messaging, optimization, paid support, etc.
**Position Requirements**:
- Bachelor’s degree in Marketing, Communication, Business or related field.
- +6 years of relevant work experience in marketing with a beverage, CPG, or lifestyle marketing brand.
- Relevant Brand Marketing experience required.
- Experience with lifestyle marketing, digital media, sponsorships, event marketing, and influencers.
- Preferred eCommerce experience.
- Fluent in English. Spanish fluency is desired.
- Must have been with the same organization for a minimum of two years with a demonstrated successful track record as a Brand Manager.
- Ability to foster relationships, build rapport and negotiate partnerships.
- Ability to travel 25%+ of the time.
- Working knowledge in Microsoft Office (PowerPoint, Excel, Word), Microsoft Outlook, the Internet, and social media sites.
- Analytic, skilled to manage KPIs.
- Excellent at managing time, priorities, and expenses.
- Highly motivated self-starter with a strong sense of urgency.
- Collaborative team player.
- Strong organizational and communication skills.
- Solid understanding of a lifestyle brand.
**Qualifications**:
Education
**Preferred**
- Bachelors or better in Marketing or related field.
Experience
**Required**
**6 years**: +6 years of relevant work experience in marketing with a beverage, CPG, or lifestyle marketing brand.**Preferred**
- Relevant Brand Marketing experience required. Experience with lifestyle marketing, digital media, sponsorships, event marketing, and influencers. Preferred eCommerce experience. Fluent in English. Spanish fluency is desired. Must have been with the same organization for a minimum of two years with a demonstrated successful track record as a Brand Manager.

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