Telegram User Acquisition Manager | Ruby Labs

4 semanas atrás

Região Geográfica Intermediária de Pelotas, Brasil Ruby Labs Tempo inteiro
About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us.

About the role

We are seeking a specialized Telegram User Acquisition Manager to drive subscriptions for our web-based products across three brands within our holding company. We are specifically looking for a professional with extensive experience in Telegram advertising, as we value the depth of expertise that comes from long-term focus on a single platform. This role requires mastery of Telegram's unique features and advertising capabilities to effectively attract and convert subscribers.

Key Responsibilities

  • ROI Maximization: Develop and implement strategies to continuously improve return on ad spend (ROAS) on Telegram. Identify opportunities for scaling successful campaigns while maintaining or improving efficiency.

  • Data Analysis and Insights: Conduct in-depth analysis of Telegram campaign performance metrics. Collaborate closely with the data team to leverage reports and data tools. Use data-driven insights to inform strategy and tactical decisions.

  • Campaign Structure and Optimization: Design and implement optimal campaign structures on Telegram. Continuously test and refine ad creatives, targeting, and bidding strategies. Conduct A/B testing to improve campaign performance and identify scaling opportunities.

  • Telegram-Focused Management: Oversee and optimize user acquisition efforts exclusively on Telegram. Allocate budget effectively based on performance and potential. Stay updated on Telegram platform changes and new features, adjusting strategies accordingly.

  • Strategy Development: Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets for Telegram campaigns. Develop comprehensive user acquisition strategies aligned with company objectives. Continuously adapt strategies based on performance data and market trends.

  • Market Research: Stay abreast of industry trends, Telegram platform updates, and best practices in user acquisition. Identify and evaluate new acquisition methods within Telegram.

  • Cross-functional Collaboration: Partner with the data team to leverage insights and improve decision-making. Collaborate with creative producers to ensure ad creatives align with performance goals. Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.

Qualifications

  • Experience: Minimum 2 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products. Proven track record in Telegram advertising at scale, focusing on lead generation, performance marketing, and conversion optimization.

  • Platform Expertise: Deep understanding of Telegram's advertising platform and features. Extensive experience driving leads and conversions through Telegram ads.

  • Analytical Skills: Strong analytical skills with proficiency in UA analytical tools and techniques, particularly those relevant to Telegram. Advanced skills in performance measurement and optimization within Telegram's ecosystem. Ability to analyze complex datasets, generate insights, and make data-backed decisions.

  • Strategic Thinking: Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations. Strategic thinker with a performance and ROI-driven approach. Capable of developing and implementing effective lead generation strategies.

  • Project Management: Ability to take initiative, work independently, and drive projects forward. Strong organizational skills to manage multiple performance-focused campaigns simultaneously. Proven track record of achieving goals and meeting timelines in a fast-paced environment.

  • Communication and Collaboration: Excellent interpersonal and communication skills. Creative content writing ability. Capable of working effectively in a collaborative environment while maintaining focus on performance goals.

  • Personal Attributes: Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts. Strong problem-solving and decision-making capabilities. Adaptable and quick to learn in a dynamic digital landscape.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.

Benefits

  • Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

  • Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)
  • Technical Interview (90 minutes)
  • Final Interview (60 minutes)
Life at Ruby Labs

At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams.

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