User Acquisition Manager for Telegram Channels

2 semanas atrás

Região Geográfica Intermediária de Pelotas, Brasil Ruby Labs Tempo inteiro
About the Role

We are seeking a highly skilled Digital Marketing Manager to lead our Telegram user acquisition efforts. As a seasoned expert in Telegram advertising, you will be responsible for developing and implementing strategies to drive subscriptions for our web-based products.

Key Responsibilities

  • ROI Maximization: Develop and implement strategies to continuously improve return on ad spend (ROAS) on Telegram.
  • Data Analysis and Insights: Conduct in-depth analysis of Telegram campaign performance metrics and collaborate with the data team to leverage reports and data tools.
  • Campaign Structure and Optimization: Design and implement optimal campaign structures on Telegram, continuously testing and refining ad creatives, targeting, and bidding strategies.
  • Telegram-Focused Management: Oversee and optimize user acquisition efforts exclusively on Telegram, allocating budget effectively based on performance and potential.
  • Strategy Development: Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets for Telegram campaigns.
  • Market Research: Stay abreast of industry trends, Telegram platform updates, and best practices in user acquisition.
  • Cross-functional Collaboration: Partner with the data team to leverage insights and improve decision-making and collaborate with creative producers to ensure ad creatives align with performance goals.

Requirements

  • Experience: Minimum 2 years of strong experience in subscription user acquisition (web-web, web-app) with relevant products. Proven track record in Telegram advertising at scale, focusing on lead generation, performance marketing, and conversion optimization.
  • Platform Expertise: Deep understanding of Telegram's advertising platform and features. Extensive experience driving leads and conversions through Telegram ads.
  • Analytical Skills: Strong analytical skills with proficiency in UA analytical tools and techniques, particularly those relevant to Telegram.
  • Strategic Thinking: Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations.
  • Project Management: Ability to take initiative, work independently, and drive projects forward.
  • Communication and Collaboration: Excellent interpersonal and communication skills. Creative content writing ability.

What We Offer

  • Remote Work Environment: Enjoy the flexibility of working from anywhere, promoting a healthy work-life balance.
  • Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being.
  • Paid National Holidays: Celebrate and relax on national holidays with paid time off.
  • Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees.
  • Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days. If we see a potential fit, we proceed with the following steps:

  • Recruiter Screening (40 minutes)
  • Technical Interview (90 minutes)
  • Final Interview (60 minutes)

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