Marketing Member Loyalty Sr. Lead Latam

**Marketing Member Loyalty Sr. Lead LATAM**
**About us**
Founded in 2010, WeWork is a global platform for work with a mission to create a world where people work to make a life, not just a living. Our pioneering model offers the benefits of a collaborative culture, the flexibility to scale workspace up and down as needed and the power of a worldwide community, all for a lower cost. With 500+ locations in over 111 cities and 29 countries, our 527,000 memberships represent global enterprises across multiple industries, including 38% of the Global Fortune 500.
**About the Role**
We’re hiring a passionate and talented Sr. Marketing Lead to join the Marketing Team, leading member loyalty across SOUTH LATAM.
What are our member's profiles? How is their life cycle and behaviors? How should we relate to them?
What is the value of those members and how do we get more value from them? Where do additional opportunities for growth exist? What's the strategy to retain them, creating an emotional bond? What experience are they having? How to communicate with them?
These are just some of the questions that a Marketing Lead at WeWork will answer.
**Responsibilities**:
- Create and implement Go-to-Market Marketing Strategy
- Serve as a cross-functional marketing resource primarily dedicated to manage the relationship and member loyalty strategy/program and actions:
- Member experience
- Member events
- Member contents
- Member communications
- Collaborate with Sales/Growth Ops/Sales Ops team to align data to build a action plan to bring in more revenue through members/upselling
- Create meaningful local strategic partnerships with organizations & individuals that will drive revenue and brand relevance to the members
- Connecting with members to establish WeWork as a vital part of the entrepreneurial and business communities in local markets
- Manage marketing and promotional activities at all territory, country, city, and building levels.
- Regular cross-functional alignment across teams, cultivating cross-organizational alignment in order to drive meaningful and measurable results. This role will be part-execution, and part cross-functional.
- Collaborate with key stakeholders to architect a GTM plan.
- Partner with regional marketing to develop resources, assets, and segment expertise
- Align data/results with sales and marketing efforts.
- Stay current on changes and best practices in Member Loyalty efforts.
**Requirements**:
- Required language skills: English and Spanish
- Minimum 5 years of relevant experience
- Desired loyalty programs and events experience
- Proficient in the use of Microsoft Office, Google Applications, Salesforce, Tableau, Datorama and a good base of general computer knowledge
- Data -and results
- driven
- Comfortable with cloud-based technology and lois a plus
- Ability to adapt quickly to change
- Highly creative, able to formulate a unique vision and flawlessly execute the vision
- Keen attention to detail
- Strong organizational and project management skills
- Excellent interpersonal skills; effectively communicates and collaborates with internal and external stakeholders at all levels of the organization
- Ability to motivate team members and foster an environment of innovation
- Strong track record in thriving in a hyper-growth environment;
- Tech-savvy and up-to-date on all marketing tools, platforms and resources;
- Experience in real estate or technology preferred, but not essential
- Bachelor’s degree in Marketing, Business Administration, Engineering or related field
**You Are**:
- Eager to create world class work that drives business results
- Ready and willing to go an extra step for your work and your team
- Passionate about collaborating with and delivering for partners
- Focused on impact. You work in a way that lifts the team and the organization, not just yourself.
- Motivated to work in a place where no two days are the same
- You’re driven, optimistic and get things done. You bring a high level of self-directed energy, and an unrelenting drive to succeed and win.
- Data-driven. You understand the importance of effectively measuring and reporting back on all activity
- An experimenter. You see every task as an opportunity to test and learn.
- Omni-everything: You can work with experts to weave a consistent message in all channels, from media to webinars and events;
- A lifelong learner. You believe that brilliance is made, not born, through hard work and commitment, not innate talent. You are a voracious learner and you give and receive feedback openly.

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