
Head of marketing for a us based fintech usd k month
3 semanas atrás
Overview
Our client is a fintech software company founded in 2017. It specializes in helping banks, insurers, and other financial institutions modernize their operations by integrating legacy systems—like CRM, payments, and compliance—into a unified digital platform without the need to overhaul existing core infrastructure.
We are looking for a Head of Marketing to lead our marketing strategy and execution across LATAM. This is a senior leadership role for a creative and data-driven professional who can position our brand, drive growth, and lead high-impact initiatives in a fast-paced environment.
Responsibilities- Define and execute the regional marketing strategy, aligned with global business objectives.
- Lead brand positioning, communications, and PR to strengthen market presence across LATAM.
- Oversee demand generation campaigns (digital, events, partnerships, ABM, etc.) to support pipeline growth.
- Manage and optimize marketing channels (web, social, content, paid media, SEO/SEM).
- Collaborate closely with Sales, Product, and Customer Success to ensure marketing efforts drive measurable impact.
- Lead, mentor, and grow a high-performing marketing team across different geographies.
- Track, measure, and report on key marketing performance metrics and ROI.
- Proven experience in a senior marketing leadership role, ideally in SaaS, fintech, or B2B tech.
- Deep understanding of LATAM markets, with ability to adapt strategies to cultural and business contexts.
- Fluent in Portuguese, Spanish and English (both written and spoken).
- Strong expertise in digital marketing, brand strategy, and demand generation.
- Excellent leadership, communication, and stakeholder management skills.
- Data-driven mindset with ability to translate insights into actionable strategies.
- Seniority level: Executive
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Human Resources Services
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