Head of marketing for a us-based fintech

Há 4 dias

SAO PAULO, Brasil NOUS LATAM Tempo inteiro

Our client is a fintech software company founded in 2017. It specializes in helping banks, insurers, and other financial institutions modernize their operations by integrating legacy systems—like CRM, payments, and compliance—into a unified digital platform without the need to overhaul existing core infrastructure.

We are looking for a Head of Marketing to lead our marketing strategy and execution across Latin America. This is a senior leadership role for a creative and data-driven professional who can position our brand, drive growth, and lead high-impact initiatives in a fast-paced environment.


Requisitos:

Key Responsibilities

  • Define and execute the regional marketing strategy, aligned with global business objectives.
  • Lead brand positioning, communications, and PR to strengthen market presence across LATAM.
  • Oversee demand generation campaigns (digital, events, partnerships, ABM, etc.) to support pipeline growth.
  • Manage and optimize marketing channels (web, social, content, paid media, SEO/SEM).
  • Collaborate closely with Sales, Product, and Customer Success to ensure marketing efforts drive measurable impact.
  • Lead, mentor, and grow a high-performing marketing team across different geographies.
  • Track, measure, and report on key marketing performance metrics and ROI.

Requirements

  • Proven experience in a senior marketing leadership role, ideally in SaaS, fintech, or B2B tech.
  • Deep understanding of LATAM markets, with ability to adapt strategies to cultural and business contexts.
  • Fluent in Portuguese, Spanish and English (both written and spoken). 
  • Strong expertise in digital marketing, brand strategy, and demand generation.
  • Excellent leadership, communication, and stakeholder management skills.
  • Data-driven mindset with ability to translate insights into actionable strategies.

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