Creative Strategist

3 semanas atrás

Rio de Janeiro, Brasil Purolabs Tempo inteiro

Creative Strategist / Copywriter (E-Commerce) Full-time | Remote About Purolabs Purolabs is an independent, family‑run DTC supplements brand based in South London. We've served over 350,000 customers with clean, science‑backed supplements, no additives, no fillers, no nonsense. Featured in Vogue, Women's Health, and Evening Standard, we're proving that natural wellness can be both effective and transparent. No shareholders to impress, no cutting corners, just a genuine mission to help people feel better. The Role We're looking for a Creative Strategist & Copywriter who can bridge the gap between data and creativity. You'll develop ad concepts, write high‑converting scripts for video ads, craft compelling static ad copy, and create briefs that bring ideas to life across Meta and TikTok. This isn't just writing, it's strategic thinking that drives real performance. What You’ll Be Doing Develop creative concepts and angles based on customer insights, competitor analysis, and performance data Write persuasive scripts for UGC and video ads that hook viewers in the first second Craft copy for static ads, landing pages, and email campaigns that convert cold traffic into customers Create clear creative briefs for designers, video editors, and UGC creators Analyze ad performance to identify winning patterns and iterate on what's working Collaborate with our growth team to align creative with campaign objectives and testing roadmaps Stay ahead of creative trends on Meta, TikTok, and emerging platforms What We’re Looking For 3+ years in creative strategy and copywriting within DTC e‑commerce, an agency, or as a freelancer Proven track record creating high‑performing paid social ads for Meta and TikTok Strong understanding of direct response copywriting principles and consumer psychology Experience writing for health, wellness, beauty, or personal care brands is a significant plus Ability to adapt your voice across different audience segments and product categories Comfortable working autonomously in a fast‑paced, remote environment Sharp eye for what’s working in the DTC space; you’re constantly saving ads and studying hooks Excellent written communication skills, fluent in English Why Join Purolabs? 100% remote, work from anywhere with at least 4 hours overlap with UK time‑zone (GMT) Work directly with the founders, no layers of management or corporate bureaucracy Creative freedom to test ideas and own your work from concept to execution Join a profitable, fast‑growing brand with real momentum Product perks, because we actually believe in what we sell A small, dedicated team that values transparency, results, and doing things the right way Important: This is a remote independent contractor role, not employment You must be comfortable working independently and communicating asynchronously A genuine interest in health, wellness, or natural products is a bonus Seniority level Not Applicable Employment type Full‑time Job function Marketing and Sales Industries Wellness and Fitness Services #J-18808-Ljbffr

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