
Corporate Communications Sr. Manager
1 semana atrás
Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
- A BMS acredita que ter uma equipe diversificada de funcionários e uma cultura de inclusão é vital para a inovação e para executar de forma bem-sucedida nossa estratégia de negócios BioPharma. _**_Todas as nossas oportunidades são abertas para pessoas com deficiência (PCD),_**_ assim como para as demais dimensões no sentido mais amplo da diversidade, como gênero, idade, etnia, raça, orientação sexual & identidades, habilidades físicas, aparência, religião, origem socioeconômica, estilos de pensamento e experiências de vida._
The Corporate Communications Manager will be responsible for designing and executing communication strategies to support BMS growth and priorities in Brazil. This role requires strong strategic and creative abilities to effectively manage a critical function for the success of our business. The Corporate Communications Manager will report to the Corporate Affairs Lead in Brazil.
**Main Responsibilities**:
**Strategic Planning and Implementation**:
- Design and execute a robust internal and external communication strategy for BMS in Brazil, aligning with the company's vision of becoming a leading biopharma company that transforms patients' lives through science.
- Develop an integrated communication and messaging approach for stakeholders that supports BMS business needs.
- Create a tailored outreach and engagement plan on national level.
- Develop a Corporate Communications strategy that aligns with local and global Corporate Affairs strategies and Brazil's priorities.
- Proactively identify the capabilities needed to advance the work of the Corporate Affairs function in support of the business in the future.
- Establish and manage the annual Corporate Communications budget and contracts in a cost-effective manner.
- Manage suppliers and vendors effectively.
- Provide proactive advice on key communications issues and coach leaders on effective communication strategies.
- ** Brand communications & reputation management**
- Develop and execute the communications strategy including media relations, brand & corporate communications in support of the product portfolio and business objectives
- Be an active member of the One Brand Team (group formed by Marketing, Medical, Market Access and Advocacy) to discuss brand strategies and tactics
- Proactively drive initiatives which contribute to building a strong reputation for BMS aligned with global and regional objectives
- Anticipate and prepare for stakeholder reactions to corporate, brand and regulatory milestones, and deliver appropriate communications strategy to maximize communications opportunities while mitigating risks. Manage the communication aspect of the Crisis Management strategy
- Design and lead select BMS market shaping campaigns for brands and pipeline innovation in Brazil, in the field of cardiovascular, immunology, oncology, hematology and neuroscience.
- ** Stakeholder engagement**:
- Collaborate closely with the One Brand Team (OBT) to create and implement an integrated external engagement plan targeted towards the media and PAGs
- Provide guidance on communications targeted at other relevant groups such as trade associations, medical societies, Patient Association Groups (PAGs), and Key Opinion Leaders (KOLs) who influence public discussions around the environment for optimal therapeutic innovation and market access.
- Work closely with the Patient Advocacy Manager to align narratives and maximize communication opportunities to reinforce BMS' reputation and strengthen relationships with PAGs.
- ** Executive communications and employee engagement**:
- Develop and manage implementation of a strategic executive communications plan to support GM and partner as an advisor with HR in execution of the employee engagement and change initiatives as needed
- Develop and manage implementation of the internal communications strategic plan
**Education, Qualifications and Skills**:
- Bachelor's degree in Communications, Public Relations, Journalism or a related field.
- 10+ years of experience in stakeholder engagement, preferably in the pharmaceutical or healthcare industry.
- Strong understanding of media relations and experience in developing and implementing external engagement plans.
- Knowledge of the healthcare landscape, including trade associations, medical societies, and patient advocacy groups.
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