Country Brand Manager Oncology

Country Brand Manager Oncology (CBM / Product Manager) Join to apply for the Country Brand Manager Oncology (CBM / Product Manager) role at Pfizer Overview Responsible for developing and implementing the brand commercial strategy for Brand/Portfolio. Key responsibilities include tactical plan development, implementation, communications, stakeholder management and tracking key performance indicators (KPIs). Responsibilities Strategic planning and tactical execution for the brand/portfolio, including driving the launch and setting the strategic direction of a new asset Tactical plan development, implementation of marketing initiatives and programs with ongoing evaluation of brand initiatives Provide country input into overall Global Initiatives (GLOCAL) Tailor regional/global brand strategies to local market needs and define local priorities for business Define tactical implementation plan to prepare for execution and tailor as appropriate for different market segments, leveraging best practices Maximize impact of marketing activities through optimal channel mix, including digital channels Drive innovation in a dynamic market by challenging the status quo Identify new go-to-market models and quick-win opportunities for growth Lead development and implementation of omnichannel strategic and tactical plan, partnering with brand managers and cross-functional teams Develop and implement digital solutions focusing on patient needs and improving patient outcomes with positive ROI Embrace data and technology to develop brand plans, engage HCPs and generate insights to integrate patient perspectives/needs Partner with internal and external stakeholders to provide materials and programs to support patient needs Foster relationships with key influencers, opinion leaders and target customer groups within the disease area Build and maintain relationships with key external stakeholders such as KOLs and policymakers Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation Develop digital meetings strategy, validate brand-specific messages, design training (with medical, regulatory), develop awareness campaigns and congress content (with KOLs) in partnership with Medical Maintain tracking of Key Performance Indicators related to the Brand Accountable for planning and spending of budgets (revenue/DME) Oversee country sales and forecasting, including monitoring performance vs KPIs Education And Other Qualifications Education University degree required (business administration or scientific degree preferred) MBA in the marketing/business area or related area preferred Languages Ability to communicate in Portuguese and English required (Advanced/Fluent) Experience No previous experience in Oncology required Minimum 5 to 10 years prior experience in the Pharmaceutical Industry or Health Market or Hospital Strong personal integrity, and customer focus Previous experience with Digital Initiatives and team leadership (direct or indirect) Strong ability in process and project management, agile in a fast-paced environment, resourceful and solution oriented Able to effectively contribute and work on multifunctional teams, leading in agile environments and ability to orchestrate teams to remove barriers to achieve goals Excellent interpersonal communication, negotiation, and advanced presentation skills Adaptable, organized, able to prioritize, and work effectively in a changing field-based environment Deep knowledge of Marketing 4.0 Digital skills Proven ability to use IT tools and interface effectively with various technical platforms Analytical digital capability and data interpretation Other Job Details Work Location Assignment: On-site 2-3x/week or as needed by the business Last day to apply for job: October 15, 2025 EEO (Equal Employment Opportunity) & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Pharmaceutical Manufacturing #J-18808-Ljbffr